As an entrepreneur, your job is to be creative. It’s your role to come up with innovative ideas, solve problems, and maximize the streams of income in your business. Let’s be realistic—how much innovative and creative time do you actually get? If you’re anything like most of the entrepreneurs I know, you’re always wishing you …
Eight Tips to Optimize Your Website to Attract Local Customers
The strongest way for your website to compete and win with customer searches is to target your local audience, especially if you have brick-and-mortar locations. Don’t overlook the power of localizing your pages. While it can be incredibly difficult to rank in national or global search results, narrowing your audience based on location can help …
How to Foster Collaborative Leadership for Growth Within Your Business Team
While you are in the process of building or upgrading your executive leadership team, there’s a lot to take into account, from experience to personality. And even when you already have great team members, how can you help them perform their best to lead your company toward revenue growth and staying on mission? Here are …
Six Red Flags to Watch For When Hiring an SEO Professional
Search engine optimization (SEO) is one of the most important factors in a business’s marketing strategy. So how do you choose an effective professional who will get you the results you need in the ever changing climate of the digital marketing industry? Unfortunately, there are many people and businesses that claim to be experts in …
Four Things I Wished I’d Known Earlier in My Career
If you had a time machine and could go back to tell your younger self the most important lessons they’d need to know to succeed, what would you say? There are plenty of life and business lessons we all learn eventually, but if you start out with certain skills at the beginning of your entrepreneurial …
The Entrepreneur’s Secret Weapon: Why an Executive Assistant Is Exactly What You Need
If you’re an entrepreneur, you’re familiar with the struggle of never having enough time in the day. It may seem like your task list is never-ending, the unfinished work of yesterday always getting pushed off to tomorrow, or long hours spent at the office and restless sleep as you think of all that you have …
How to Expand Your Time Through Better Productivity
As an entrepreneur, you know time is your most valuable resource. You only have so much of it and there’s no way to make it grow. That’s why your personal productivity is so important—finding ways to make the most of your time can help you grow your business and allow you more freedom and personal …
Protect Your Search Ranking: 8 Common Attacks That Damage SEO
When you’re building your website, focus your SEO strategies around actions that will help increase your search rankings. Search engine optimization takes a great deal of maintenance, and even after you’ve reached the top of the search results pages you desire, there’s still work to be done. Part of the unseen effort is protecting your …
The 4 Most Common SEO Mistakes to Avoid
Search engine optimization (SEO) is a long-term investment that requires a great deal of ongoing work. I like to use the analogy that it’s like maintaining your lawn—it requires patience and frequent upkeep. Just like a beautiful lawn doesn’t grow overnight, a website doesn’t rise to popularity in a short period of time, no matter …
Analytics for Converting Traffic to Leads.
Search engine optimization can be a significant investment, and it often takes a significant amount of time to see its full results. It requires frequent monitoring and maintenance as well as adjustments to maximize your investment. One place many businesses overlook is lead conversion. After all, it’s not enough to just attract traffic to your …
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