There are so many SEO tools out there it can be overwhelming to determine which are worth your time and money, especially when many of them perform similar functions. If you’re getting started in SEO, how do you even know what kind of tools you need? And how do you avoid spending more than necessary …
Building an SEO strategy is an important part of creating an effective digital marketing plan. A strategy allows you to focus your efforts to create a greater impact and ensure that your SEO tactics build on each other. Without a solid strategy, you may end up missing important details or lacking cohesion in your content, …
In the process of building your website, it’s important to start with your SEO strategy. While it may not be the most exciting part of creating or revamping your website, it is certainly the most important for your success. By starting with strategy, you give yourself the ability to easily adjust other aspects of the …
If you’re getting started in SEO, you’ll need some tools and software to help you implement, monitor, and adjust your digital marketing strategy. But is it true that you get what you pay for when it comes to digital marketing tools? There are a lot of various programs out there, many of which perform similar …
When you’re creating a digital marketing plan, you’ll have to make the decision whether to outsource the work or handle it within your own company. As a business owner, your time is more valuable than anyone else’s on your team. It doesn’t always make sense for you to spend your time building an SEO strategy …
When we believe something to be true, our gut instinct is to find ways to confirm its validity. This is called confirmation bias. What you believe is what you attract. Left unchecked, it’s a dangerous psychological weapon, and for entrepreneurs, it’s an easy way to fail. What follows are four statements that lend themselves to …
SEO can seem intimidating, and unfortunately, this leads many people to focus on the wrong things in SEO or even avoid it altogether, which results in them losing potential business through traffic to their website. But I promise you SEO is simpler than it seems. Yes, it takes quite a bit of work to do …
Oscar and Tony award-winning actor and director Denzel Washington’s 2011 commencement speech delivered at UPenn quickly became one of the most inspiring speeches of our generation. One YouTube video of his “Fall Forward” speech uploaded in 2019 has surpassed over 35 million views. Listen to this every day and change your life, the poster wrote. …
Chances are you’ve heard it before: someone in your life praising the power of the Law of Attraction. Attributing their success to its ways. Explaining to you (perhaps in great detail) why this “tried-and-true” process is a surefire way to accomplish your own goals. I’m not on a mission to completely debunk the Law of …
Search engine optimization (SEO) can be intimidating—I get it. I work with clients all the time who are overwhelmed with all there is to learn. They understand it’s an important part of their marketing strategy but don’t know where to begin implementing it. A basic understanding of SEO is vital to you as a business …