When creating an SEO strategy, many people don’t consider the impact of visual media such as photo and video. Google’s algorithm is incredibly powerful, and learning how it interacts with these marketing assets allows you to leverage them to level up your SEO strategy. The way Google’s algorithm interacts with photos and videos is more …
How to Use Google Maps to Grow Your Search Traffic With Ease ?
Search engine optimization (SEO) is all about getting your website where potential customers can easily find it—at the top of the search results page. When someone searches for a business, what shows up at the top of the search results? Most often, it’s Google Maps. The unique position of Google Maps gives it an advantage. …
The Technical SEO Basics Every Business Owner Needs to Know
Search engine optimization (SEO) is a broad topic that requires expertise in a variety of areas to do well, including content development and web design. Something businesses sometimes overlook when they start building their SEO strategy is technical SEO. Your SEO efforts cannot succeed without it. Technical SEO encompasses the setup and practices that affect …
How to Boost Your Website’s Popularity Through Link Building
One of the most important parts of your SEO strategy is link building, the process of gaining inbound links to your website. Links are like the internet’s currency. The more valuable links that point to your website, the better it will rank. These inbound links are called backlinks. When it comes to SEO, there are …
How to Develop a Winning Content Strategy for Your Website
Content is vital to your website’s success. If there’s no content there, there’s nothing that can show up in the search results when prospects are searching for your business. Your content strategy is, in a way, the most important part of your digital marketing strategy. Above all, the quality of your content is what matters …
Free Google Tools to Identify How to Improve Your Website
There are so many SEO tools out there it can be overwhelming to determine which are worth your time and money, especially when many of them perform similar functions. If you’re getting started in SEO, how do you even know what kind of tools you need? And how do you avoid spending more than necessary …
Check Out Your Competition: A Simple Trick to Building a Solid SEO Foundation
Building an SEO strategy is an important part of creating an effective digital marketing plan. A strategy allows you to focus your efforts to create a greater impact and ensure that your SEO tactics build on each other. Without a solid strategy, you may end up missing important details or lacking cohesion in your content, …
The Similarities Between Mowing Your Lawn and Creating Your SEO Strategy
In the process of building your website, it’s important to start with your SEO strategy. While it may not be the most exciting part of creating or revamping your website, it is certainly the most important for your success. By starting with strategy, you give yourself the ability to easily adjust other aspects of the …
Which SEO Tools Are Worth It?
If you’re getting started in SEO, you’ll need some tools and software to help you implement, monitor, and adjust your digital marketing strategy. But is it true that you get what you pay for when it comes to digital marketing tools? There are a lot of various programs out there, many of which perform similar …
How to Hire and Manage a Digital Marketing Team That Pays for Itself
When you’re creating a digital marketing plan, you’ll have to make the decision whether to outsource the work or handle it within your own company. As a business owner, your time is more valuable than anyone else’s on your team. It doesn’t always make sense for you to spend your time building an SEO strategy …