When you’re creating a digital marketing plan, you’ll have to make the decision whether to outsource the work or handle it within your own company. As a business owner, your time is more valuable than anyone else’s on your team. It doesn’t always make sense for you to spend your time building an SEO strategy …
How to Leverage Confirmation Bias as an Entrepreneur
When we believe something to be true, our gut instinct is to find ways to confirm its validity. This is called confirmation bias. What you believe is what you attract. Left unchecked, it’s a dangerous psychological weapon, and for entrepreneurs, it’s an easy way to fail. What follows are four statements that lend themselves to …
Getting to the First Page of a Google Search: The 3 Most Important Components that Affect Your SEO
SEO can seem intimidating, and unfortunately, this leads many people to focus on the wrong things in SEO or even avoid it altogether, which results in them losing potential business through traffic to their website. But I promise you SEO is simpler than it seems. Yes, it takes quite a bit of work to do …
Failing Forward While Pivoting: Inspiring advice from Denzel Washington
Oscar and Tony award-winning actor and director Denzel Washington’s 2011 commencement speech delivered at UPenn quickly became one of the most inspiring speeches of our generation. One YouTube video of his “Fall Forward” speech uploaded in 2019 has surpassed over 35 million views. Listen to this every day and change your life, the poster wrote. …
Should We Be Attracted to the Law of Attraction?
Chances are you’ve heard it before: someone in your life praising the power of the Law of Attraction. Attributing their success to its ways. Explaining to you (perhaps in great detail) why this “tried-and-true” process is a surefire way to accomplish your own goals. I’m not on a mission to completely debunk the Law of …
An SEO Primer: The Basics You Need to Know as a Business Owner
Search engine optimization (SEO) can be intimidating—I get it. I work with clients all the time who are overwhelmed with all there is to learn. They understand it’s an important part of their marketing strategy but don’t know where to begin implementing it. A basic understanding of SEO is vital to you as a business …
Boost Your SEO With These Simple Principles You May Be Overlooking
When it comes to SEO, many business owners don’t take the time to educate themselves on how it actually works, even though it’s a vital part of marketing in today’s world. But understanding the basics of search algorithms can help you not only create a better SEO strategy, it can also keep you from spending …
Is SEO Worth The Time and Money It Takes? What You Need to Know to Allow SEO to Skyrocket Your Revenue
You’ve likely heard about search engine optimization (SEO), and you probably know it’s something you should be doing, but why? SEO involves making slight adjustments to your website to increase its traffic by ranking higher on search engine results pages (SERPs). By increasing your position on the results page, the chances of potential customers or …
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