As a digital marketing expert, I’m often asked whether it’s better to use your digital marketing budget to improve search engine optimization (SEO) or to purchase pay-per-click advertising (PPC). The truth is that both can be excellent, so the right answer isn’t that simple. It depends on what makes the most sense for your business. …
Boost Your Company’s Talent Magnetism: Five Ways to Keep Your Top Employees and Maximize Their Productivity
For company growth and stability, your most valuable asset is your team. Your company can’t run without them, and the cost of hiring and training means that you invest well in your team members from the start. In fact, the average cost to replace an employee is six to nine months’ worth of that employee’s …
If I Had to Choose the Most Critical Asset of My Company, What Would It Be?
That’s an easy one! It’s my employees. As a business leader, it’s really all about people that counts. Business is business, but people are precious and valuable as human beings. I believe that what you put out, you receive back. I strive to show employees how much I value them, and I’m humbled to say …
Move Forward by Stepping Back in Your Business
When you first started your business, what was your dream? Was it working at the office until midnight regularly, rushing from meeting to meeting, and putting out fires every week? I’d bet it wasn’t. I bet you imagined working hard on something you love and eventually being able to take a back seat and let …
Four Supercharged Tips to Improve Your Law Firm’s SEO
It’s easy for law firms to get lost among the competition when it comes to online search results. And your SEO performance plays a major role in your digital marketing success. After all, when someone needs a lawyer, the first thing they’re likely to do is Google the type of lawyer they need in their …
Are Your Website H1s Optimized for Google?
Recent Study Finds Over 50% of Marketers May Be Optimizing H1s Incorrectly Search engine optimization (SEO) specialist Cyrus Shepard recently conducted a poll asking marketers what’s considered an optimized H1 heading under Google’s current guidelines. Over fifty-seven percent responded that, yes, Google does recommend using a single <H1> heading on your web pages for SEO …
A Critical Life Lesson That Slime Taught Me
It was a Saturday morning. My wife had previously committed to the Herculean task of taking our 4-year-old daughter to a friend’s birthday party. You know the deal. Kids, kids, and more kids, all hopped up on wild amounts of sugar and infinite amounts of energy. I commend my wife for her strength. I, on …
Inbox Zero: Yes, it can be done!
It happened: the dreaded missed email reply. Of course, it was an important client who was waiting for my reply. I was horrified when I realized that I’d just missed seeing it through the more than 75,000 emails in my inbox. On that day, I decided I had to do something to change my strategy. …
The Impact of a “Jackson”
A $20 bill might not seem like much money to you, but what if you were on the unexpected receiving-end of one? A while back, I set a goal of giving away $20 a day. I started giving a $20 bill to a random stranger whenever I went out. While it didn’t seem like a …
Fake It Till You Make It: How improv class taught me to overcome failure on my way to success
Chisinau, Republic of Moldova – April 30, 2018: A group of students stand in ridiculous poses in front of the teacher. Horizontally framed shot. If there’s one mental hurdle you’re bound to face as an entrepreneur, it’s failure. But failure doesn’t have to be perceived as a bad thing. In fact, perception can create success …
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