If there’s a single clear trend predicting what the business world will look like in the future, it’s the popularity of remote workforces. While remote work had been on the rise for years with the improvement of communications technology, it was still a pretty small percentage of companies that used a significant amount of remote …
Why the Quality of Your Backlinks Is More Important than the Quantity
In the world of SEO (search engine optimization), one of the most important tools a business can use to improve their website’s search rankings is link-building. Link-building is the process through which you get other websites to create links that point back to your own website, which lets Google see a connection between those sites …
The SEO Blueprint: Building a Pyramid to Improve Your Site’s Search Results
Do you remember the food pyramid? Nowadays, it’s no longer taught in school as they’ve switched to a model meant to be easier for kids to visualize, consisting of a plate divided into portions. Nonetheless, most of us raised with the food pyramid understand how the structure of a pyramid can be applied to concepts: …
How to Break Up With a Client Without Losing the Relationship
In the business world, just like in our personal lives, sometimes relationships don’t work out and you need to cut ties with a client. It can be a difficult situation to navigate gracefully, but it’s important to remain professional and do the best you can for the client, even if you’re parting for unpleasant reasons. …
Relevancy, Popularity, and Integrity: What You Need to Know to Improve Your SEO
When you’re trying to grow your SEO (Search Engine Optimization) and build a website that attracts leads and brings in more revenue for your business, it’s important to create high-quality content that will engage users and rank well on search engine results pages. In an era when many websites are publishing a great deal of …
Break Into Your New SEO Career
Search engine optimization (SEO) has become an increasingly in-demand service as businesses realize the importance of a digital marketing strategy to their success in the modern business world. As the digital marketing and SEO field grows, so does the demand and the opportunities for SEO practitioners. The takeaway is that it’s currently a great time …
Adding More Features Does Not Always Equate to Creating an Excellent User Experience
A scenario we’re all familiar with is pulling up a website only to have a pop-up in your face, asking for your email before you’ve even managed to read a word of the web page. And if there isn’t a clear X button to close the box, you might very well just hit the “back” …
How My Kids Made Me Better at Business (and at Life)
One day I came across a sign posted on the door of a small business stating they were closed for the following three days for a family wedding. To be honest, I love to see that kind of thing happening—when a small business has a non-negotiable closure because they’re prioritizing the people who matter most …
The Importance of Leaving a Great Impression When Changing Jobs
With so many people changing jobs now, I thought it was important to share some thoughts with those thinking about joining the ranks of ‘The Great Resignation.” Changing jobs is often an exciting step of moving up in your career. But no matter your reason for leaving your position, it’s important to demonstrate your excellent …
Productivity Hacks to Spend Your Time Where It Matters
As an entrepreneur, what’s your most valuable resource? I’m willing to bet it’s your time! Your time is likely in high demand with the pressures of work, projects you want to complete, and a life you should be enjoying outside of the office. It’s common for business owners to feel like they don’t have enough …
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