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Digital Marketing

Can a podcast be a good marketing tool for your business?

by Jason Hennessey on February 3, 2023

Let’s get one thing straight. Any piece of marketing you do—blog, newsletter, email press release, etc.—can be the tipping point for a prospect to make the call and reach out for your company’s services. That...

Empathy vs Sympathy: Understanding Your Entrepreneurial Superpower 

by Jason Hennessey on January 20, 2023

Relationships are key in our human experience, and showing support is crucial in maintaining positive relationships. We all want to feel understood and heard. As a leader, it’s important to model empathy and create a...

Breaking the Cycle

by Jason Hennessey on January 13, 2023

One thing that seems to work its way into every single aspect of our daily lives is negativity. That constant nagging thought: is the glass half full or half empty? What does negativity have to...

Honest SEO Stickies

Bad Links and Slow Speeds: Are You Making Any of These Common SEO Mistakes?

by Jason Hennessey on April 15, 2022

Search engine optimization (SEO) is a complex topic, and there’s so much information out there about various strategies that it can be difficult to distinguish good advice from bad. And it gets even trickier when...

Simple SEO Strategies to Gain the Edge on Your Competitors

Simple SEO Strategies to Gain the Edge on Your Competitors

by Jason Hennessey on April 8, 2022

Search engine optimization is an important part of your digital marketing strategy, and it’s all about getting your web pages to show up on search results pages where potential customers can see them. As more...

10 Simple Ways to Build High-Quality Links Naturally

10 Simple Ways to Build High-Quality Links Naturally

by Jason Hennessey on March 31, 2022

Link-building is an important part of your search engine optimization (SEO) strategy. It describes the process through which you gain backlinks—hyperlinks on other websites that lead to your web pages. Google’s algorithm uses “spiders,” little...

Why the Quality of Your Backlinks Is More Important than the Quantity

Why the Quality of Your Backlinks Is More Important than the Quantity

by Jason Hennessey on March 18, 2022

In the world of SEO (search engine optimization), one of the most important tools a business can use to improve their website’s search rankings is link-building. Link-building is the process through which you get other...

The SEO Blueprint: Building a Pyramid to Improve Your Site’s Search Results

The SEO Blueprint: Building a Pyramid to Improve Your Site’s Search Results

by Jason Hennessey on March 11, 2022

Do you remember the food pyramid? Nowadays, it’s no longer taught in school as they’ve switched to a model meant to be easier for kids to visualize, consisting of a plate divided into portions. Nonetheless,...

Honest-SEO

Relevancy, Popularity, and Integrity: What You Need to Know to Improve Your SEO

by Jason Hennessey on February 25, 2022

When you’re trying to grow your SEO (Search Engine Optimization) and build a website that attracts leads and brings in more revenue for your business, it’s important to create high-quality content that will engage users...

Break Into Your New SEO Career

Break Into Your New SEO Career

by Jason Hennessey on February 18, 2022

Search engine optimization (SEO) has become an increasingly in-demand service as businesses realize the importance of a digital marketing strategy to their success in the modern business world. As the digital marketing and SEO field...

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