When you first started your business, what was your dream? Was it working at the office until midnight regularly, rushing from meeting to meeting, and putting out fires every week? I’d bet it wasn’t. I bet you imagined working hard on something you love and eventually being able to take a back seat and let …
It’s easy for law firms to get lost among the competition when it comes to online search results. And your SEO performance plays a major role in your digital marketing success. After all, when someone needs a lawyer, the first thing they’re likely to do is Google the type of lawyer they need in their …
Recent Study Finds Over 50% of Marketers May Be Optimizing H1s Incorrectly Search engine optimization (SEO) specialist Cyrus Shepard recently conducted a poll asking marketers what’s considered an optimized H1 heading under Google’s current guidelines. Over fifty-seven percent responded that, yes, Google does recommend using a single <H1> heading on your web pages for SEO …
It was a Saturday morning. My wife had previously committed to the Herculean task of taking our 4-year-old daughter to a friend’s birthday party. You know the deal. Kids, kids, and more kids, all hopped up on wild amounts of sugar and infinite amounts of energy. I commend my wife for her strength. I, on …
It happened: the dreaded missed email reply. Of course, it was an important client who was waiting for my reply. I was horrified when I realized that I’d just missed seeing it through the more than 75,000 emails in my inbox. On that day, I decided I had to do something to change my strategy. …
A $20 bill might not seem like much money to you, but what if you were on the unexpected receiving-end of one? A while back, I set a goal of giving away $20 a day. I started giving a $20 bill to a random stranger whenever I went out. While it didn’t seem like a …
Chisinau, Republic of Moldova – April 30, 2018: A group of students stand in ridiculous poses in front of the teacher. Horizontally framed shot. If there’s one mental hurdle you’re bound to face as an entrepreneur, it’s failure. But failure doesn’t have to be perceived as a bad thing. In fact, perception can create success …
As an entrepreneur, your job is to be creative. It’s your role to come up with innovative ideas, solve problems, and maximize the streams of income in your business. Let’s be realistic—how much innovative and creative time do you actually get? If you’re anything like most of the entrepreneurs I know, you’re always wishing you …
The strongest way for your website to compete and win with customer searches is to target your local audience, especially if you have brick-and-mortar locations. Don’t overlook the power of localizing your pages. While it can be incredibly difficult to rank in national or global search results, narrowing your audience based on location can help …
While you are in the process of building or upgrading your executive leadership team, there’s a lot to take into account, from experience to personality. And even when you already have great team members, how can you help them perform their best to lead your company toward revenue growth and staying on mission? Here are …