In the business world, just like in our personal lives, sometimes relationships don’t work out and you need to cut ties with a client. It can be a difficult situation to navigate gracefully, but it’s important to remain professional and do the best you can for the client, even if you’re parting for unpleasant reasons. …
When you’re trying to grow your SEO (Search Engine Optimization) and build a website that attracts leads and brings in more revenue for your business, it’s important to create high-quality content that will engage users and rank well on search engine results pages. In an era when many websites are publishing a great deal of …
Search engine optimization (SEO) has become an increasingly in-demand service as businesses realize the importance of a digital marketing strategy to their success in the modern business world. As the digital marketing and SEO field grows, so does the demand and the opportunities for SEO practitioners. The takeaway is that it’s currently a great time …
A scenario we’re all familiar with is pulling up a website only to have a pop-up in your face, asking for your email before you’ve even managed to read a word of the web page. And if there isn’t a clear X button to close the box, you might very well just hit the “back” …
One day I came across a sign posted on the door of a small business stating they were closed for the following three days for a family wedding. To be honest, I love to see that kind of thing happening—when a small business has a non-negotiable closure because they’re prioritizing the people who matter most …
With so many people changing jobs now, I thought it was important to share some thoughts with those thinking about joining the ranks of ‘The Great Resignation.” Changing jobs is often an exciting step of moving up in your career. But no matter your reason for leaving your position, it’s important to demonstrate your excellent …
As an entrepreneur, what’s your most valuable resource? I’m willing to bet it’s your time! Your time is likely in high demand with the pressures of work, projects you want to complete, and a life you should be enjoying outside of the office. It’s common for business owners to feel like they don’t have enough …
As a digital marketing expert, I’m often asked whether it’s better to use your digital marketing budget to improve search engine optimization (SEO) or to purchase pay-per-click advertising (PPC). The truth is that both can be excellent, so the right answer isn’t that simple. It depends on what makes the most sense for your business. …
For company growth and stability, your most valuable asset is your team. Your company can’t run without them, and the cost of hiring and training means that you invest well in your team members from the start. In fact, the average cost to replace an employee is six to nine months’ worth of that employee’s …
That’s an easy one! It’s my employees. As a business leader, it’s really all about people that counts. Business is business, but people are precious and valuable as human beings. I believe that what you put out, you receive back. I strive to show employees how much I value them, and I’m humbled to say …