We’ve all been through rough spots in our lives and businesses, times when nothing seemed to be going right. The tricky thing is that these occurrences never seem to come with any warning. Recently, my own family went through a series of small catastrophes, and while the experience was certainly not pleasant, it taught me …
How to Stand Out with Your Marketing Strategy Strategy: Be Remarkable!
To do digital marketing well, you must have a strong, cohesive marketing strategy overall, not only in the digital sphere, but in every aspect of how you present your business and your brand. Unfortunately, this is something that a great number of businesses fail to do. They present their products or services as something boring, …
How to Improve Your Productivity and Creativity Through Easy Lifestyle Changes
If you’re an entrepreneur like I am, you know how important creativity and productivity are not only to your business, but to your life as a whole. The same goes for people of all types—artists, students, employees, and everyone else. No matter what you spend the majority of your time doing, you won’t get far …
Level Up Your SEO Through Videos
If you’re looking for a way to level up your search engine optimization (SEO), one of the best opportunities to do so is still fairly under-utilized by many businesses—it’s the power of video. Visual media tends to have a strong connection with website users in a way that text simply can’t, and images and video …
The Secret to Building a Strong Digital Marketing Team
There are many advantages to having your own digital marketing team, and it can be a highly effective tool in improving your marketing return on investment. However, as the owner of a digital marketing agency, I’ve seen many businesses waste money on their in-house digital marketing team by not providing proper training. Many businesses place …
A Simple Creativity Hack Every Entrepreneur Should Know
As a business owner, the most important role I play in my company is as a creative, working on the business and determining where to level it up. Creativity is important at every level of my company because marketing is a creative business. However, no matter what type of business you have, as a leader, …
What You Might Not Know About Utilizing Images in SEO
Many businesses overlook the power of photos in Search Engine Optimization. You may not think images play an important role in your SEO, but they do—they’re just more complex than text content in the way they interact with the algorithm. The elements of using images for your digital marketing fall partially into content creation and …
3 Steps to Get Started in Your SEO Career: Create, Learn, Practice
Search engine optimization (SEO) is rapidly growing as a digital marketing strategy as more businesses realize the benefits of optimizing their websites and bringing in new business from organic search results. The dramatic growth of this industry makes an excellent opportunity for people skilled in SEO to build strong careers. Whether you’re a recent graduate, …
Is Reading a Book Per Week Critical for Personal Growth?
Reading is something everyone should be doing — but at what frequency? A quick Google search yields a thousand and one articles about how to read 52 books in a year, or one per week. I’m not sure I agree with this approach. Don’t get me wrong — I love reading. It’s an easy, low-pressure …
A Powerful Tool for Improving Your Digital Marketing Strategy That You Won’t Want to Ignore
As I’ve worked with businesses on their digital marketing strategies, I’ve been shocked at how often people ignore their business’s Google reviews. While it’s common not to have systems in place to encourage reviews or respond to reviews, you might be surprised to hear that many business owners don’t even read them. Your Google reviews—and …
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