Many businesses overlook the power of photos in Search Engine Optimization. You may not think images play an important role in your SEO, but they do—they’re just more complex than text content in the way they interact with the algorithm.  The elements of using images for your digital marketing fall partially into content creation and …

Search engine optimization (SEO) is rapidly growing as a digital marketing strategy as more businesses realize the benefits of optimizing their websites and bringing in new business from organic search results. The dramatic growth of this industry makes an excellent opportunity for people skilled in SEO to build strong careers. Whether you’re a recent graduate, …

Reading is something everyone should be doing — but at what frequency? A quick Google search yields a thousand and one articles about how to read 52 books in a year, or one per week. I’m not sure I agree with this approach. Don’t get me wrong — I love reading. It’s an easy, low-pressure …

As I’ve worked with businesses on their digital marketing strategies, I’ve been shocked at how often people ignore their business’s Google reviews. While it’s common not to have systems in place to encourage reviews or respond to reviews, you might be surprised to hear that many business owners don’t even read them.  Your Google reviews—and …

Have you ever set a goal for your business, only to add it to a growing list of goals you slowly work your way toward, and by the time you’ve achieved it, you’re already focused on something else further down the list? Maybe your team has celebrated a success while you sit in your office …

As an employer, do you want to hire optimists, pessimists, or realists? There are multiple ways you could approach this question. Obviously, no one is going to answer that they want to hire pessimists—people who are unpleasant to be around because of their negativity. But if you work in a service-based business, you might want …

Search engine optimization (SEO) is a complex world, and many businesses don’t invest much time into learning about its nuances. But you don’t have to go very deep to learn useful tools that many websites aren’t using—tools that can give you an edge ahead of your competition. One often overlooked strategy is off-page SEO. If …

Burnout is a rising problem in the modern world, as our lives become busier and more hectic, and people are more productive than ever before. In fact, between 1979 and 2019, worker productivity increased 59.7%. While some of that growth is enabled by technology, the fact of the matter is that most of us have …

Search engine optimization (SEO) is a vital part of your business’s digital marketing strategy in today’s online landscape—however, it can feel frustrating and difficult to control. It takes a lot of time and effort to begin to see results, and you may implement new tactics without knowing whether they’ll really make a difference or not.  …

My company is only as good as the employees who work for me. Due to growth, I am not able to do everything, all the time. I need a strong leadership team and skilled professionals in each position within each department. Without them, I don’t have a company!   The business’s hiring process is a …