The entrepreneurial journey can be a long and difficult process, and it never really ends. Perhaps you’re a new entrepreneur and want to be your own boss, or maybe you’ve been a business owner for a long time and are still developing new ideas and projects to pursue. Those of us who identify as entrepreneurs …
The Unbeatable Advantage: How Your Unique Team Can Set You Apart from Competitors
As the owner of a digital marketing firm, I’ve seen many businesses get caught up in the weeds of SEO and other marketing strategies, tweaking minute details or pouring large amounts of time and money into creating content in order to out-rank their competitors on search results pages. Don’t get me wrong—I’m a believer in …
4 Ways to Promote a Culture of Health in Your Workplace
It’s widely recognized that having a healthy mind and body is necessary in order to have a healthy, productive work life. But as life continues to move at an increasingly fast pace, this is much easier said than done. In 2021, my digital marketing business, Hennessey Digital, launched our Health and Wellness Program for our …
Why Failure Is the Ultimate Currency for Entrepreneurs
When it comes to beginning a new project, I’ve seen many people talk for years about their plans to do something they’ve been dreaming about, but they never seem to get started. The reality is that every person has time for the things they prioritize. If a goal is truly important to you, you’ll do …
Controlling Productivity Creep and Burnout
In the world of an entrepreneur, there is always a battle for time. There never seems to be enough of it in a day, between trying to reach your personal and business goals, taking care of your family and yourself, and responding to events in your business, often in the form of putting out fires. …
How to Grow Your SEO During Economic Tough Times
Everyone is talking about the upcoming recession as the economy has taken a downturn, with rising inflation making budgets tighter for individuals and businesses alike, making it more difficult to sustain your business and continue to grow. When finances become tighter for businesses, one of the first areas budgets often get cut is in marketing. …
Can A Podcast Be A Good Marketing Tool For Your Business?
Let’s get one thing straight. Any piece of marketing you do—blog, newsletter, email press release, etc.—can be the tipping point for a prospect to make the call and reach out for your company’s services. That includes podcasts. So, it was a little troubling when I read this comment to a LinkedIn post on the value …
Let’s Get Creative: How Creativity May Be the Missing Piece to Your Business Puzzle
A business that prioritizes creativity is a business well-run. Different businesses may be built on different approaches, different systems, and different beliefs, but one thing that is common to innovative businesses is the application of creativity. Creativity is a dominant characteristic of successful companies. Simply put, to understand the power of creativity is to understand …
Empathy vs Sympathy: Understanding Your Entrepreneurial Superpower
Relationships are key in our human experience, and showing support is crucial in maintaining positive relationships. We all want to feel understood and heard. As a leader, it’s important to model empathy and create a culture that embraces empathy. Empathy is putting yourself in someone else’s shoes to become more aware of their thoughts and …
Breaking the Cycle
One thing that seems to work its way into every single aspect of our daily lives is negativity. That constant nagging thought: is the glass half full or half empty? What does negativity have to do with business and growth for an entrepreneur you may ask? Well, everything. It’s important to be intentional about your …
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