Diversity isn’t just a human resources initiative for companies; it’s a good business decision. As leaders, it’s important that we consider all factors that can affect business growth. In 2015, research by McKinsey & Company found that companies with greater gender or ethnic and racial diversity are more likely to have higher-than-average financial returns.
Published Articles - Page 11
Amplify Business Visibility Using 5 Effective Offline Marketing Strategies
The very best way to improve your marketing offline is to be remarkable. You want people to talk about your business and what it’s doing, and to remember you. The way to do that is to become remarkable.
4 Ways to Promote Positive Mental Wellness in Your Workplace
It’s widely recognized that having a healthy mind and body is necessary to have a healthy, productive work life. But as life continues to move at an increasingly fast pace, this is much easier said than done.
Is now the right time to start a new entrepreneurial project?
The entrepreneurial journey can be a long and difficult process, and it never really ends. Perhaps you’re a new entrepreneur and want to be your own boss, or maybe you’ve owned a business for a long time and are still developing new ideas and projects to pursue.
How Do You Digitally Market a Law Firm?
Digital Marketing has been around since the 1990s, following the creation of the internet and Web 1.0. Since then, the web has been a powerful tool for connecting businesses with potential customers. Law firms benefit from Digital Marketing in a major way. Not only can law firms stay connected with existing customers and contacts, but …
The Innovator's Dilemma: Staying Nimble as Your Company Grows
Disruption and innovation are familiar buzzwords today; everyone wants to be the next Tesla, Netflix or Airbnb. But the path from a small startup to a mid-size company to a billion-dollar unicorn is strewn with failures along the way. How do companies remain innovative as they go through the many stages of growth?
How To Create A Social Media Content Plan
For some of us, social media is a fun way to connect with friends, re-share memes, and pass some time after a long day. What may seem straightforward – like posting articles, sharing photos, or publishing content – becomes more complicated when it comes to your business, however. Social media marketing, unlike passive social media …
4 Leadership Lessons From Ted Lasso
When Apple TV first launched the series Ted Lasso, they may not have realized that it would strike such a chord with the American public. The timing of the show turned out to be fortuitous as well. Launched during the pandemic, it became the feel-good show that helped people get through a difficult time.
What Do Entrepreneurs And Improv Comics Have In Common?
Many years ago, I signed up for an improv comedy class just for fun. Little did I know the skills I learned from that class would come in handy later in my entrepreneurial journey. What do entrepreneurs and improv comics have in common? They both need to learn to think quickly on their feet, and …
The Journey From the Battlefield to the Boardroom: Supporting Veterans in Becoming Successful Entrepreneurs
The road to becoming an entrepreneur is different for everyone. I suppose my journey started as a child. Entrepreneurs are naturally curious; when they see problems, they create solutions. I recall being at baseball practice as a child and seeing the long lines at the concession stand. I wondered if I could come up with a …