Published Articles

I’m embarrassed to admit this, but it took me five years to build my company website. What was really bad is that my company builds websites for our clients. The cobbler’s children have no shoes, so it’s said.

As a lawyer, you probably feel like you live in your inbox. Between responding to client emails, replying to opposing attorneys, or connecting with your own team, I’d bet you spend a good chunk of time checking and sending emails every day.

The content you publish represents you. Content is one of the most important aspects of your marketing strategy—arguably the most important. Content is the food that Google eats and what allows your website to show up at the top of search results pages. Without it, there would be nothing for Google to index.

We all make mistakes – but making big mistakes in your business could be the difference between a ton of new legal cases or none at all. When it comes to law firm marketing, you can’t always afford to leave money on the table. We’ve talked about the many benefits of law firm SEO, but …

As a business owner, one of the most powerful resources you can build is a network. The stronger your relationships with people around you, both inside and outside of your field, the more opportunities you’ll have. Life becomes truly powerful when you understand this concept. Connections are what allow you to get anywhere in business.

Disruptions, shortages, diminishing profits. It has been a rough few years and the bad news just seems to keep on coming. From pandemics to wars to inflationary pressures, we are inundated by a 24/7 news cycle that seems to report more negative news than positive, and puts a premium on controversy in order to attract …

Artificial Intelligence (AI) is today’s most highly debated technology. From anxieties about AI replacing human jobs to apocalyptic fears of robots “taking over the world”, AI drums up skepticism from business owners and marketers alike.

Diversity isn’t just a human resources initiative for companies; it’s a good business decision. As leaders, it’s important that we consider all factors that can affect business growth. In 2015, research by McKinsey & Company found that companies with greater gender or ethnic and racial diversity are more likely to have higher-than-average financial returns.

The very best way to improve your marketing offline is to be remarkable. You want people to talk about your business and what it’s doing, and to remember you. The way to do that is to become remarkable.

It’s widely recognized that having a healthy mind and body is necessary to have a healthy, productive work life. But as life continues to move at an increasingly fast pace, this is much easier said than done.