For small to mid-sized law firm owners, effective marketing is essential for growth. However, to ensure success, you must track key performance indicators (KPIs) that measure the impact of your efforts. This article explores the fundamental metrics that drive marketing success and how to structure your marketing team for optimal performance.
Behavioral and organizational psychology has a lot to teach us about being a great leader. Recent research reveals that modern leadership is less about ruling with an iron fist and more about cultivating an atmosphere where team members feel supported and appreciated.
One of the most effective forms of marketing is through video, and in an era where the video medium is becoming more accessible and common, it’s a fantastic way to reach your audience. Video is much more engaging than text alone, and it’s an excellent opportunity to connect with people in a way that feels …
To become a transformational business coach, you need to be coachable. This means being receptive to emerging ways of thought and coaching techniques, while also staying true to your coaching philosophy. Today’s best coaches combine their conviction and dedication to results with adaptability, evolving their strategies in response to an ever-changing world.
The truth is that clickbait works, but it’s important to follow through on the promise of your headline by delivering to the audience something worthwhile that lives up to the expectations you’ve set for them. The most annoying thing about clickbait is that it often draws you in, piques your curiosity, and then simply disappoints …
Looking to scale your SEO services? Here’s the secret to expanding your SEO agency to new markets, leveling up your service offering, and maximizing revenue. Many SEO agency owners have a vision of growing their business, building a model that drives recurring revenue without having to sacrifice their time, energy, or sanity. Unfortunately, many agency owners get …
Scaling your law firm to sign 300 cases per month using law firm PPC advertising is an ambitious goal, and achieving it requires a clear understanding of the financial landscape, especially the cost per click (CPC) and cost per lead (CPL). Personal injury law is one of the most competitive and expensive industries in PPC advertising, which …
You don’t have to be great with technology to understand SEO, and if you’re a business owner, you certainly don’t have to become an expert in it—you just need to know enough to develop a strategy and understand what your digital marketing team is doing so you can hold them accountable. The best thing to …
As entrepreneurs, we always strive to stay ahead of the curve. Whether that’s in our own industry — developing new technologies, services or strategies — or venturing into emerging markets. But with all the buzz about the latest tools, gadgets and startups, it can feel like the world moves faster than we do!
We’re all familiar with the old adage, “It’s not what you know, but who you know.” Having a strong business network is a major factor in an entrepreneur’s long-term success, so it’s well worth your time to put effort into creating and maintaining those relationships. Networking events can be an excellent resource to build new …