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Published Articles

Is This Common Habit Holding You Back? Here's How to Tell — and What to Do About It.

March 14, 2023

Entrepreneur

I’m embarrassed to admit this, but it took me five years to build my company website. What was really bad is that my company builds websites for our clients. The cobbler’s children have no shoes, so it’s said.

8 Lawyer Email Marketing Examples to Help You Land More Clients

March 9, 2023

National Law Review

As a lawyer, you probably feel like you live in your inbox. Between responding to client emails, replying to opposing attorneys, or connecting with your own team, I’d bet you spend a good chunk of time checking and sending emails every day.

Who Should Write Your Company's Blog Content?

February 28, 2023

Newsweek

The content you publish represents you. Content is one of the most important aspects of your marketing strategy—arguably the most important. Content is the food that Google eats and what allows your website to show up at the top of search results pages. Without it, there would be nothing for Google to index.

10 Costly SEO Mistakes Law Firms Must Avoid

February 24, 2023

National Law Review

We all make mistakes – but making big mistakes in your business could be the difference between a ton of new legal cases or none at all. When it comes to law firm marketing, you can’t always afford to leave money on the table. We’ve talked about the many benefits of law firm SEO, but …

5 Proven Tools for Developing Strong Relationships as an Entrepreneur

February 24, 2023

Entrepreneur

As a business owner, one of the most powerful resources you can build is a network. The stronger your relationships with people around you, both inside and outside of your field, the more opportunities you’ll have. Life becomes truly powerful when you understand this concept. Connections are what allow you to get anywhere in business.

Reframing negative news to see the silver lining: You are the key to unlocking your company’s successful future

January 26, 2023

Fast Company

Disruptions, shortages, diminishing profits. It has been a rough few years and the bad news just seems to keep on coming. From pandemics to wars to inflationary pressures, we are inundated by a 24/7 news cycle that seems to report more negative news than positive, and puts a premium on controversy in order to attract …

How Law Firms Can Leverage ChatGPT To Get More Cases

January 23, 2023

National Law Review

Artificial Intelligence (AI) is today’s most highly debated technology. From anxieties about AI replacing human jobs to apocalyptic fears of robots “taking over the world”, AI drums up skepticism from business owners and marketers alike.

The Benefits Of A Neurodiverse Workforce

January 19, 2023

Diversity isn’t just a human resources initiative for companies; it’s a good business decision. As leaders, it’s important that we consider all factors that can affect business growth. In 2015, research by McKinsey & Company found that companies with greater gender or ethnic and racial diversity are more likely to have higher-than-average financial returns.

Amplify Business Visibility Using 5 Effective Offline Marketing Strategies

December 30, 2022

RollingStone

The very best way to improve your marketing offline is to be remarkable. You want people to talk about your business and what it’s doing, and to remember you. The way to do that is to become remarkable.

4 Ways to Promote Positive Mental Wellness in Your Workplace

December 29, 2022

Entrepreneur

It’s widely recognized that having a healthy mind and body is necessary to have a healthy, productive work life. But as life continues to move at an increasingly fast pace, this is much easier said than done.

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