Quotations are popular for a reason — sometimes a short piece of wisdom is exactly what’s needed to inspire you, keep you honest or ground you in your values. The ones that tend to stick with you might be large ideas contained in small pieces of text or simple advice that helps you remember something important. They …
Published Articles
5 Ways To Leverage Business Coaching To Grow Your Marketing Agency
As the owner of a marketing agency, it can be tempting to try and handle every aspect of your business single-handedly. After all, your vision and passion are often driving your agency forward. However, attempting to tackle every challenge alone can quickly lead to burnout and stagnation. This is where many agency owners bring in their secret …
Video Marketing for Law Firms: 10 Tips to Get More Views, Leads & Clients
According to a 2020 study by the American Bar Association, only 24% of law firms use video as part of their marketing. This shows how drastically underutilized video is when it comes to legal marketing, but also how little competition there is in this space. Experimenting with video content could be a creative and smart way …
4 Ways To Be A Better Leader
Leadership often makes the difference between whether or not an organization succeeds, especially when faced with challenges. It guides your organization and your workplace culture. However, it can be a frustratingly difficult skill to learn, as it’s something many of us aren’t taught but have to figure out on our own as we take on …
5 Ways to Take More Pride in Your Work and Build Confidence
What’s holding you back from chasing your highest goals? For many people, the answer is a lack of confidence. As people, we’re very good at creating seemingly rational reasons not to do things that we’re scared of or that make us uncomfortable, so we create narratives that allow us to avoid facing our own lack …
Buying Leads: What Are the Costs (and Are They Worth It)?
Marketing a legal practice is no easy feat. In fact, the legal industry is one of the most competitive industries out there, with players at both the local and national level. With that, it’s no wonder buying legal leads sounds like an enticing option. But is buying legal leads all that it’s cracked up to …
14 Surprising Examples Of Clickbait Headlines That Work
Clickbait headlines are headlines (or “titles”) that are used to grab a reader’s attention, usually by using emotion-provoking, sensationalized language. Clickbait headlines might use curiosity or exaggeration to drive users to click on, read, and share an article. Unfortunately, clickbait is notorious for getting clicks, but often at the expense of accuracy or providing meaningful …
3 Mind-Changing Habits Every Leader Should Follow
The human mind is incredibly powerful in shaping our feelings and behavior, which is why your mindset can make all the difference in your level of success as well as your daily happiness. In fact, your mindset even affects those around you through your attitudes and actions. Because of this, mindset is especially important for business …
How to Use Local Search Marketing to Get More Legal Leads
There are many ways to advertise your business. With social media marketing, you can reach more prospects on Facebook, Twitter, LinkedIn, and Instagram. With email, you can engage new subscribers and send updates to past clients. And with Search Engine Optimization (SEO), you can generate organic traffic from Google, Bing, and other search engines. Local …
How to build an impactful brand: Using your brand to stand out in your market
Branding communicates a story about your business to your target audience—that’s why strong branding is built around that target audience, customized to their needs, goals and desires. The story you tell with your branding should inform potential clients or customers how you can solve their problem or pain point.