Recent Study Finds Over 50% of Marketers May Be Optimizing H1s Incorrectly Search engine optimization (SEO) specialist Cyrus Shepard recently conducted a poll asking marketers what’s considered an optimized H1 heading under Google’s current guidelines....
When you’re building your website, focus your SEO strategies around actions that will help increase your search rankings. Search engine optimization takes a great deal of maintenance, and even after you’ve reached the top of...
Search engine optimization (SEO) is a long-term investment that requires a great deal of ongoing work. I like to use the analogy that it’s like maintaining your lawn—it requires patience and frequent upkeep. Just like...
Search engine optimization can be a significant investment, and it often takes a significant amount of time to see its full results. It requires frequent monitoring and maintenance as well as adjustments to maximize your...
When creating an SEO strategy, many people don’t consider the impact of visual media such as photo and video. Google’s algorithm is incredibly powerful, and learning how it interacts with these marketing assets allows you...
Search engine optimization (SEO) is all about getting your website where potential customers can easily find it—at the top of the search results page. When someone searches for a business, what shows up at the...
One of the most important parts of your SEO strategy is link building, the process of gaining inbound links to your website. Links are like the internet’s currency. The more valuable links that point to...
Content is vital to your website’s success. If there’s no content there, there’s nothing that can show up in the search results when prospects are searching for your business. Your content strategy is, in a...
There are so many SEO tools out there it can be overwhelming to determine which are worth your time and money, especially when many of them perform similar functions. If you’re getting started in SEO,...
Building an SEO strategy is an important part of creating an effective digital marketing plan. A strategy allows you to focus your efforts to create a greater impact and ensure that your SEO tactics build...