If you’re looking for a way to level up your search engine optimization (SEO), one of the best opportunities to do so is still fairly under-utilized by many businesses—it’s the power of video. Visual media tends to have a strong connection with website users in a way that text simply can’t, and images and video …

There are many advantages to having your own digital marketing team, and it can be a highly effective tool in improving your marketing return on investment. However, as the owner of a digital marketing agency, I’ve seen many businesses waste money on their in-house digital marketing team by not providing proper training. Many businesses place …

As a business owner, the most important role I play in my company is as a creative, working on the business and determining where to level it up. Creativity is important at every level of my company because marketing is a creative business. However, no matter what type of business you have, as a leader, …

Many businesses overlook the power of photos in Search Engine Optimization. You may not think images play an important role in your SEO, but they do—they’re just more complex than text content in the way they interact with the algorithm.  The elements of using images for your digital marketing fall partially into content creation and …

Search engine optimization (SEO) is rapidly growing as a digital marketing strategy as more businesses realize the benefits of optimizing their websites and bringing in new business from organic search results. The dramatic growth of this industry makes an excellent opportunity for people skilled in SEO to build strong careers. Whether you’re a recent graduate, …

Reading is something everyone should be doing — but at what frequency? A quick Google search yields a thousand and one articles about how to read 52 books in a year, or one per week. I’m not sure I agree with this approach. Don’t get me wrong — I love reading. It’s an easy, low-pressure …

As I’ve worked with businesses on their digital marketing strategies, I’ve been shocked at how often people ignore their business’s Google reviews. While it’s common not to have systems in place to encourage reviews or respond to reviews, you might be surprised to hear that many business owners don’t even read them.  Your Google reviews—and …

Have you ever set a goal for your business, only to add it to a growing list of goals you slowly work your way toward, and by the time you’ve achieved it, you’re already focused on something else further down the list? Maybe your team has celebrated a success while you sit in your office …

As an employer, do you want to hire optimists, pessimists, or realists? There are multiple ways you could approach this question. Obviously, no one is going to answer that they want to hire pessimists—people who are unpleasant to be around because of their negativity. But if you work in a service-based business, you might want …

Search engine optimization (SEO) is a complex world, and many businesses don’t invest much time into learning about its nuances. But you don’t have to go very deep to learn useful tools that many websites aren’t using—tools that can give you an edge ahead of your competition. One often overlooked strategy is off-page SEO. If …