As entrepreneurs, we always strive to stay ahead of the curve. Whether that’s in our own industry — developing new technologies, services or strategies — or venturing into emerging markets. But with all the buzz about the latest tools, gadgets and startups, it can feel like the world moves faster than we do!
We’re all familiar with the old adage, “It’s not what you know, but who you know.” Having a strong business network is a major factor in an entrepreneur’s long-term success, so it’s well worth your time to put effort into creating and maintaining those relationships. Networking events can be an excellent resource to build new …
Digital marketing doesn’t have to be boring, and one of my favorite ways to introduce some creativity and effectiveness to the process is through lead magnets. Lead magnets are free specialized resources like eBooks, whitepapers or exclusive discounts that businesses offer in exchange for contact information, typically an email address.
Many stories would have you believe that the markers of entrepreneurial success are confidence, talent and grit. And while possessing these things can certainly play a part in your achievements, there are other foundational skills — specifically, soft skills — that drive success.
Like many other CEOs I know, I’m constantly reading and seeking information to improve myself and my business. One of the best tools available to leaders is psychology. In fact, there’s an entire field of psychology, called organizational psychology, focusing on behaviors of people within organizations, on individual and group levels.
What makes a good leader? Ask any entrepreneur, and you’re likely to get different (albeit, pretty similar) answers. You might have heard that a good leader is strong, decisive, confident and honest. Or perhaps a “good” leader to you is optimistic, creative and forward-thinking.
Greater minds than I have heralded the importance of striking a healthy work-life balance, emphasizing the physical, psychological, and social benefits. But taking time off, making it to the gym three times a week and practicing meditation can feel like a tall ask for a busy entrepreneur. So, you find what works. Maybe it’s not …
What is retail marketing? Master these pillars to develop an effective retail marketing strategy, and attract more customers to your business. From window displays and newspaper ads, to sidewalk sandwich boards and pop-up events, there are many ways to market a retail store. Whether your goal is to draw in casual passersby or increase online …
Social media plays a significant role in many businesses’ marketing plans, and for good reason: It has the power to reach wide audiences, enhanced by the sharable nature of posts, and pairs well with other marketing strategies such as SEO. But posting on social media requires content—something that solves the user’s problem. Before you just …
As a law firm business owner, writing blog posts may not be high on your list of priorities. Between attending to clients, managing finances, and running a team, you’re likely to have your hands full with other responsibilities. But posting to your law firm blog can yield amazing results in terms of traffic and leads for your …