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Published Articles

My Advice To Young Entrepreneurs: 4 Steps To Mitigate Risk And Prepare For Success

October 3, 2022

The past few years of the pandemic have had numerous, well-documented negative effects on society. People have lost loved ones, faced job loss and experienced mental health issues brought on by increased isolation.

The lifecycle of a startup: How to know when to grow or when to go

October 3, 2022

Have you ever wondered how to get from an inspirational idea to the successive steps of growing your company? Understanding the big picture for company growth can help you plan for future growth and see the glint for when it’s time to go.

Why Content Marketing For Law Firms Doesn’t Have To Be Boring

September 27, 2022

Content marking is essential to any business’s strategy to acquire new customers and build authority for the brand. The hard part is that creating exciting and engaging content for fields in a more serious line of work can be challenging.

Strange Turns: How I Went From Being a Wedding DJ to Owning a Successful Company

September 20, 2022

What’s your story? ? I don’t know about you, but I did not plan to be in the career I am in today. I began my journey 20 years ago as a wedding DJ and moved on to becoming the CEO of a digital marketing agency, specializing in search engine optimization.

Google Local Pack: What Is It?

September 19, 2022

Google Maps is a tool we easily take for granted. Looking for a tasty new restaurant? Google Maps pulls up the hottest spots near you. Need a local plumber? Google Maps will show you the providers with the best customer reviews. Google Maps provides a massive benefit to users looking for businesses – and to businesses …

Two ways companies can improve employee retention

September 8, 2022

Have you struggled to uncover the secrets to finding, attracting and retaining top talent? Salary and benefits can be an easy answer, but have you considered the importance of employee satisfaction and sense of belonging?

Leaders: 5 Steps To Staying Positive And Renewing Your Energy

September 6, 2022

I had a bad day last week. It was a perfect storm of events: a house flood, work issues and a family health issue. I generally try to remain positive and upbeat, but I struggled with this confluence of events. On our regular call, my negative energy was palpable to my leadership team.

How Being 'Sm-old' Increases Your Chances of Success: Balancing Being Smart and Being Bold

August 30, 2022

What do you think are the essential qualities that contribute to a person’s success in life? Most people might answer passion, integrity, optimism, drive and intelligence. As an entrepreneur, I might also add boldness to the mix.

Improve your talent magnet: 5 ways to ensure your employees are not part of the Great Resignation

August 26, 2022

Roughly 47 million people left their jobs in 2021. Even now, many companies are struggling with employee retention and talent acquisition. And since the average cost to replace an employee is six to nine months’ worth of that employee’s salary, business leaders should be motivated to create a workplace in which their employees feel happy and …

Feeling Overwhelmed? How to Move from Burnout to Chill Out

August 24, 2022

As a Business owner, it’s easy to fall into the trap of trying to do everything. Most entrepreneurs start with an idea, and as the business grows, they begin to scale up. But it’s difficult to know exactly when to hire additional employees to handle the additional workload.

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