As we’re stepping into 2024, it’s important to take stock of what marketing strategies worked best for your firm last year, and which methods should be a thing of the past. Perhaps you saw major payoffs from Search Engine Optimization (SEO), but few results from email marketing. Or, maybe you doubled-down on Social and pulled away from Paid. …
Published Articles - Page 3
Sizing Up the Top 20 Banks by SEO Value
While the megabanks are clear winners when it comes to brand visibility and asset size, this study reveals that other, smaller institutions hold their own when it comes to using search optimization to pull in traffic. These sometimes surprising stats about the websites of the 20 biggest U.S. banks by asset size will give you …
Build an impactful brand by crafting it around your audience
Your business’s brand is one of your most powerful marketing tools, and the difference between good and mediocre branding can dramatically alter the success of your marketing efforts. Unfortunately, branding is one area where many businesses go wrong. It may seem simple to pick a color scheme and choose a snazzy logo to represent your …
5 Simple SEO Methods That Produce Major Traffic for Small Businesses
Search engine optimization (SEO) is, of course, pretty much an existential marketing consideration at this point: Without it, you’re sunk. That said, a great many owners find associated strategies to be confusing and complicated, and inevitably highly technical. But worry not: There are simple yet effective SEO techniques that dependably produce more traffic for smaller and/or new …
How to Attract More Customers? Ignore the First 100Everything you need to know about scaling a business you'll learn from your next 900 customers.
In the fall of 2015, my recently launched New York City-based presentation software startup, Slidebean, hit a milestone two years in the making: We reached 100 customers on our platform. Whooo! For a team of sleep-deprived, broke co-founders, this was surely the milestone that would prove to investors–unequivocally–that we had “figured it out.”
Your Personality Type Determines Your Leadership Potential. Here's How to Find It – And Unlock Its Full Power.
As just about any manager or executive can attest, personality plays a defining role in leadership style. It determines not just what one is inclined to do in many situations but how problem-solving and communication are approached, one’s appetite for risk, and much more. It is one of the most important factors in unlocking full leadership potential, but maximizing …
What is Legal Marketing? - 6 Effective Strategies for Law Firms
6 Legal Marketing Strategies to Increase Traffic, Attract More Clients As a legal professional, you have your hands full when it comes to servicing clients, managing your team, monitoring your finances, and keeping up with all of the other demands of running a successful business. Some months, business is going well, you get a huge …
5 Ways SEO Can Help Grow a Mom & Pop Business
Small, independently owned shops, almost by definition, rely on tighter teams and target smaller markets while providing often niche products or services. And small they may be, but mom-and-pop operations can be mighty: They often bring a family legacy to their customers, along with close customer service — experiences not easily found in larger commercial sectors.
Legacy of Leadership: 5 Profound Lessons My Grandfather Taught Me for Business Success
ONE OF THE most important factors in my success as an entrepreneur has been the mentors in my life. I strongly believe in the power of mentorship as a tool for growth, both personal and professional, and perhaps no mentor taught me as much as my grandfather did. I owe a great deal of who …
12 Creative Lead Magnet Ideas For Law Firms
Want more legal leads? Use lead magnets to grab users’ attention, educate your audience, and attract more potential clients. Lead magnets have long been an effective tactic for generating more leads and growing an email list. Popular in the marketing industry, lead magnets can also be used by independent business owners to attract more clients and build …
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