What’s holding you back from chasing your highest goals? For many people, the answer is a lack of confidence. As people, we’re very good at creating seemingly rational reasons not to do things that we’re scared of or that make us uncomfortable, so we create narratives that allow us to avoid facing our own lack …
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Buying Leads: What Are the Costs (and Are They Worth It)?
Marketing a legal practice is no easy feat. In fact, the legal industry is one of the most competitive industries out there, with players at both the local and national level. With that, it’s no wonder buying legal leads sounds like an enticing option. But is buying legal leads all that it’s cracked up to …
14 Surprising Examples Of Clickbait Headlines That Work
Clickbait headlines are headlines (or “titles”) that are used to grab a reader’s attention, usually by using emotion-provoking, sensationalized language. Clickbait headlines might use curiosity or exaggeration to drive users to click on, read, and share an article. Unfortunately, clickbait is notorious for getting clicks, but often at the expense of accuracy or providing meaningful …
3 Mind-Changing Habits Every Leader Should Follow
The human mind is incredibly powerful in shaping our feelings and behavior, which is why your mindset can make all the difference in your level of success as well as your daily happiness. In fact, your mindset even affects those around you through your attitudes and actions. Because of this, mindset is especially important for business …
How to Use Local Search Marketing to Get More Legal Leads
There are many ways to advertise your business. With social media marketing, you can reach more prospects on Facebook, Twitter, LinkedIn, and Instagram. With email, you can engage new subscribers and send updates to past clients. And with Search Engine Optimization (SEO), you can generate organic traffic from Google, Bing, and other search engines. Local …
How to build an impactful brand: Using your brand to stand out in your market
Branding communicates a story about your business to your target audience—that’s why strong branding is built around that target audience, customized to their needs, goals and desires. The story you tell with your branding should inform potential clients or customers how you can solve their problem or pain point.
How to Use SEO Like a Big Business — On a Small Business Budget
Though there’s no shortage of guides on “how to do SEO,” far too many seem tailored to the needs of large (primarily online) businesses. They will, almost inevitably, emphasize the marketing importance of tons of content, as well as ample link building, but the hitch is that the kind of technical SEO they usually recommend often …
How to Enhance Employee Satisfaction and Minimize Turnover
High employee turnover is a critical concern for businesses, leading to substantial costs and disruptions in daily operations, directly impacting the bottom line. The financial strain of hiring and training new staff is compounded by the loss of valuable talent, resulting in decreased productivity and stifled innovation within the organization.
The 8 Best Free and Low-Cost SEO Tools for Small Businesses
Small businesses face unique challenges when it comes to their marketing operations. For one, very few have dedicated personnel to manage marketing campaigns (there may be few team members wearing many hats). They might also have limited financial resources, making it difficult to subscribe to the latest and best marketing tools.
5 Marketing Strategies For Brick-And-Mortar Businesses In 2024
E-commerce giants like Amazon, eBay and Etsy have made it easier than ever for consumers to buy products fast. Despite that, 55% of online shoppers would rather buy from physical stores than online. This is likely due to the appeal of personalized interactions, being able to try out products in-store and receiving a higher level of …