It’s well known that the quality of your content plays a major role in search engine optimization (SEO), but determining what makes content valuable can be trickier. What’s valuable to one person may not be valuable to another, and you also have to take the Google algorithm into consideration. Thankfully, there are a few guidelines …
No matter where you are in your leadership journey, you can probably benefit from some form of mentorship. I’m a believer in mentorship because I’ve seen the impact it can have on a professional and even personal level, and the benefits I’ve experienced have led me to share as much of my own knowledge with …
Search engine optimization (SEO) can feel incredibly overwhelming to many business owners. But did you know that one of the most effective SEO strategies is to target your internet marketing efforts on the local level? Local SEO is a valuable marketing tool because it allows you to target your intended audience much more effectively while …
In search engine optimization (SEO), there’s a lot you can learn simply by researching how successful companies reach their clients. One of my favorite tips is to watch what your most successful competitors are doing and do it even better. But it’s still likely that even your top competitors are not doing as much as …
For many entrepreneurs, the initial stages of building a business are the most difficult. As someone who has created an extremely successful digital marking business, I’ve developed a love of sharing all that I’ve learned along the way to help other entrepreneurs. I’ve reached a point in my entrepreneurial journey where it feels natural to …
Early on in your journey as an entrepreneur when your business is still new, it’s common to take almost any client you can get because you need the revenue. Unfortunately, choosing the wrong clients is a mistake too many entrepreneurs make, and it can cost you more than you realize. The type of clients you …
Leading productive meetings is a valuable skill for business leaders, not only to make the most of their time, but also to foster better team environments and to create better business outcomes as a whole. It’s an integral part of running your business well and a skill that continues to develop throughout your career. In fact, it seems …
While there are many “small business 101” courses online, few capture the nuances and complexity of running a small business from scratch. You might learn the essentials (like how to file for an LLC or how to manage your books) but miss the most critical component: how to master the mindset of a successful business owner. …
Video is one of the most powerful types of content for generating leads. Beyond its ability to draw in new viewers to your audience, its highly engaging nature makes it easier to connect with a variety of people, create a strong impression and communicate the value you and your business can offer. The prominence of …
If you’re new to search engine optimization (SEO) or aren’t working with a digital marketing agency, chances are you’re overlooking some important aspects of SEO. As the owner of a digital marketing agency, I’ve seen countless businesses that have a website and are making some effort toward optimizing it but aren’t seeing the results they …