Whether you’re a personal injury attorney, a criminal defense lawyer, a family law office, or anything in between, you offer a valuable service to your clients and community.

In my National Law Review column, I talk a lot about how to market your law firm to attract more traffic and leads. And while there are many ways to market a law firm, few articles go into how to close the deal once a new lead lands.

As an attorney, you know better than anyone the stresses of running a successful firm, attracting clients, and delivering top-quality service.

Lawyers provide a necessary service to clients looking for honest and effective legal counsel. Whether it’s a familial dispute, combatting a DUI, or resolving a personal injury case..

A 2020 study found that 65% of law firms spend the majority of their marketing budget on online marketing.

Search Engine Optimization (SEO) is one of the most effective marketing strategies for law firms. Think about it: What better way to reach potential clients than in Google?

Concerned about your employees searching for a better job? Looking to hire top notch talent to fill your vacant positions? The answer to retaining and attracting top talent could be to treat your employees like you would treat your clients.

You’ve worked hard to cultivate a network of trusted confidantes, industry leaders, mentors, and colleagues. Now’s the time to pay it forward. Make it your mission to connect your network.