Scaling your law firm to sign 300 cases per month using law firm PPC advertising is an ambitious goal, and achieving it requires a clear understanding of the financial landscape, especially the cost per click (CPC) and cost per lead (CPL). Personal injury law is one of the most competitive and expensive industries in PPC advertising, which …
You don’t have to be great with technology to understand SEO, and if you’re a business owner, you certainly don’t have to become an expert in it—you just need to know enough to develop a strategy and understand what your digital marketing team is doing so you can hold them accountable. The best thing to …
As entrepreneurs, we always strive to stay ahead of the curve. Whether that’s in our own industry — developing new technologies, services or strategies — or venturing into emerging markets. But with all the buzz about the latest tools, gadgets and startups, it can feel like the world moves faster than we do!
We’re all familiar with the old adage, “It’s not what you know, but who you know.” Having a strong business network is a major factor in an entrepreneur’s long-term success, so it’s well worth your time to put effort into creating and maintaining those relationships. Networking events can be an excellent resource to build new …
Digital marketing doesn’t have to be boring, and one of my favorite ways to introduce some creativity and effectiveness to the process is through lead magnets. Lead magnets are free specialized resources like eBooks, whitepapers or exclusive discounts that businesses offer in exchange for contact information, typically an email address.
Many stories would have you believe that the markers of entrepreneurial success are confidence, talent and grit. And while possessing these things can certainly play a part in your achievements, there are other foundational skills — specifically, soft skills — that drive success.
Like many other CEOs I know, I’m constantly reading and seeking information to improve myself and my business. One of the best tools available to leaders is psychology. In fact, there’s an entire field of psychology, called organizational psychology, focusing on behaviors of people within organizations, on individual and group levels.
What makes a good leader? Ask any entrepreneur, and you’re likely to get different (albeit, pretty similar) answers. You might have heard that a good leader is strong, decisive, confident and honest. Or perhaps a “good” leader to you is optimistic, creative and forward-thinking.
Greater minds than I have heralded the importance of striking a healthy work-life balance, emphasizing the physical, psychological, and social benefits. But taking time off, making it to the gym three times a week and practicing meditation can feel like a tall ask for a busy entrepreneur. So, you find what works. Maybe it’s not …
What is retail marketing? Master these pillars to develop an effective retail marketing strategy, and attract more customers to your business. From window displays and newspaper ads, to sidewalk sandwich boards and pop-up events, there are many ways to market a retail store. Whether your goal is to draw in casual passersby or increase online …