Building an SEO strategy is an important part of creating an effective digital marketing plan. A strategy allows you to focus your efforts to create a greater impact and ensure that your SEO tactics build...
In the process of building your website, it’s important to start with your SEO strategy. While it may not be the most exciting part of creating or revamping your website, it is certainly the most...
If you’re getting started in SEO, you’ll need some tools and software to help you implement, monitor, and adjust your digital marketing strategy. But is it true that you get what you pay for when...
When you’re creating a digital marketing plan, you’ll have to make the decision whether to outsource the work or handle it within your own company. As a business owner, your time is more valuable than...
When we believe something to be true, our gut instinct is to find ways to confirm its validity. This is called confirmation bias. What you believe is what you attract. Left unchecked, it’s a dangerous...
SEO can seem intimidating, and unfortunately, this leads many people to focus on the wrong things in SEO or even avoid it altogether, which results in them losing potential business through traffic to their website....
Oscar and Tony award-winning actor and director Denzel Washington’s 2011 commencement speech delivered at UPenn quickly became one of the most inspiring speeches of our generation. One YouTube video of his “Fall Forward” speech uploaded...
Chances are you’ve heard it before: someone in your life praising the power of the Law of Attraction. Attributing their success to its ways. Explaining to you (perhaps in great detail) why this “tried-and-true” process...
Search engine optimization (SEO) can be intimidating—I get it. I work with clients all the time who are overwhelmed with all there is to learn. They understand it’s an important part of their marketing strategy...
When it comes to SEO, many business owners don’t take the time to educate themselves on how it actually works, even though it’s a vital part of marketing in today’s world. But understanding the basics...