When creating an SEO strategy, many people don’t consider the impact of visual media such as photo and video. Google’s algorithm is incredibly powerful, and learning how it interacts with these marketing assets allows you...
Search engine optimization (SEO) is all about getting your website where potential customers can easily find it—at the top of the search results page. When someone searches for a business, what shows up at the...
Search engine optimization (SEO) is a broad topic that requires expertise in a variety of areas to do well, including content development and web design. Something businesses sometimes overlook when they start building their SEO...
One of the most important parts of your SEO strategy is link building, the process of gaining inbound links to your website. Links are like the internet’s currency. The more valuable links that point to...
Content is vital to your website’s success. If there’s no content there, there’s nothing that can show up in the search results when prospects are searching for your business. Your content strategy is, in a...
There are so many SEO tools out there it can be overwhelming to determine which are worth your time and money, especially when many of them perform similar functions. If you’re getting started in SEO,...
Building an SEO strategy is an important part of creating an effective digital marketing plan. A strategy allows you to focus your efforts to create a greater impact and ensure that your SEO tactics build...
In the process of building your website, it’s important to start with your SEO strategy. While it may not be the most exciting part of creating or revamping your website, it is certainly the most...
If you’re getting started in SEO, you’ll need some tools and software to help you implement, monitor, and adjust your digital marketing strategy. But is it true that you get what you pay for when...
When you’re creating a digital marketing plan, you’ll have to make the decision whether to outsource the work or handle it within your own company. As a business owner, your time is more valuable than...