Collin Mayne Founder, Entrepreneur, Motivational Speaker, Model, and Ex-MMA Fighter

Interview on the Jason Hennessey Podcast 11-17-2021 - Episode 5
Collin Mayne

How Entrepreneur Collin Mayne Stays Motivated & Fit

Today’s episode features an exciting and dedicated guest, Collin Mayne, who somehow found time in his ridiculously busy schedule to fly over 2,000 miles from Nashville, Tennessee, to be here with me today in Los Angeles.
For those of you who don’t know Collin, he was born and raised in Canada, currently lives throughout the United States, and travels all over the world, making a living by speaking, working out, and practicing what he preaches.
He was a fitness model and a physique competitor. He’s an ex-MMA fighter and a motivational speaker. He’s a successful entrepreneur, a social media influencer, a dog lover, and honestly, one of the nicest guys I’ve ever had the pleasure of getting to know and share stories with.
Join us this hour as we talk with Collin about his roots, reps, risks, rewards, and responsibilities. All of these have helped him to lead a healthier and wealthier life, along with a variety of businesses.
Thank you for listening to today’s uplifting episode.

In this Episode

[01:10] Jason and Collin start the show by sending a compelling text message to a random contact on Collin’s phone following instructions on a card in a game called “New Phone, Who Dis?

[03:20] Jason asks Collin if he’s been locked out of Canada due to the pandemic. Collin reveals he purposefully stayed away from Canada and remained in the US to continue to live a somewhat normal, adventurous lifestyle.

[05:28] Collin and Jason talk about Collin’s best friends that he enjoys having in his life. These include his dog, Vega; his brother, James who’s a prison warden; and a longtime friend who’s a Navy SEAL.

[09:44] Jason is interested in knowing more about the dynamic between Collin and his brother. Collin gives us some background of how he hated his brother before they became best friends.

[11:45] Collin shares more about his parents and background, and how it’s similar to Jason’s humble upbringing. Collin explains how he barely made it through high school, and what he did before entering the fitness and entrepreneurial world.

[15:46] Jason is curious about Collin’s beginnings in the health and fitness realm, which led to starting his own business, and ultimately, learning the advantages of social media and the internet in marketing.

[18:28] Jason and Collin discuss the impact that a site like YouTube could have on any demographic, and how children as young as Jason’s could be big-time influencers.

[20:05] Jason wants to know how Collin got into mixed martial arts. Collin explains that he’s been fighting since he’s been young. Eventually, an arrest would lead him to focus this energy into fighting competitively and earning a living.

[23:16] Jason asks Collin to give us more details about what a typical day looks like for the venturesome and multi-talented fitness and business guru.

[25:03] Jason and Collin explore the many businesses they’ve each helped to manage and get started. Collin shares a funny story about meeting Jason for the first time at an SEO conference.

[30:53] Jason is inspired by viewing Collin’s motivational social media posts. Collin believes that life isn’t all ups, and we should embrace the downs that can lift us higher as well.

[34:31] Jason asks Collin to reflect on what his biggest failure has been. Collin shares how he’s won from learning from his biggest losses.

[36:45] Jason tells us the story of one of the biggest wins in his and his son’s life, which spurred from desperately wanting to live life with no regrets.

[39:58] Jason notices a tattooed phrase on Collin’s hand. Collin reads us his connected tattoo on his right hand and tells us what inspired them.

[41:41] Jason invites Collin to open up about dark moments he has experienced, and asks if working out helps him to cope. Collin and Jason examine how doing something you enjoy and are proficient at can help to reinforce a brighter mindset.

[47:59] Jason reminisces on a time when he and Collin went on a run in Las Vegas. Jason asks about Collin’s favorite cheat meal, his workout playlists, and cool concerts he’s attended.

[51:15] Jason wants Collin to choose who the better fighter was in their prime: Mike Tyson, or Conor McGregor. Collin argues that the UFC was better when it was in its infancy.

[52:25] We learn more about Collin’s mindset and values when Jason asks if he prefers TV or books. Collin shares how he’s embraced audiobooks and the versatility they offer that complements his way of living.

[56:00] Jason is intrigued by Collin’s “12 Week Transformational Challenge” that he has on social media. Collin’s focus on health, nutrition, and helping others has benefitted and allowed him to succeed with his goals.

[59:08] Jason and Collin end the show by checking if there was a response to the text they sent at the beginning of the show. Collin thanks Jason for the hospitality and Jason thanks him for being on the show.

Transcript

Jason Hennessey: So, I want to start off, are you a risk taker? Because I’ve got a game here.

Collin Mayne: 100%, yeah. I’m down with the game. Let’s do it.

All right, so these are the rules of this game and I’m going to do this now. This is how the game works. This is actually cards from a game called “New Phone, Who Dis?” Not, who this?, “Who Dis?” Okay?

Okay.

So, how this is going to work, you’ll give me your phone and I’m going to pick a random contact.

Okay. [laughs]

A random contact and you don’t know who it is. You have one chance of rejecting, right? You’ll say, “Oh no way, there’s no way.”

Okay, right.

And then I’ll pick another person. Then from there, you have to choose from those two. Then you’re going to pick up one of these three cards. It’s not going to get you into trouble, I promise you. It’s nothing sexual or anything.

Well, I hope not. Right?

Nothing like that. You don’t have to worry about that, and then you just have to text them that.

Okay.

Whatever this says on there.

Oh, whatever, like, the flip side of the card says?

Flip one of them. You get to pick one of the cards.

All right, all right, I’ll give you my phone and my contacts.

All right, here we go. Mike?

I don’t know who that is. I’m not going to say no to that one but-

But you want to see your second choice?

Yeah, exactly. That’s somebody I might’ve just met one time or something.

All right, let’s go. Another one here.

I’m hoping for, like, a good one. Like an ex or something like that.

All right, well then, let’s see here. How about Jamie?

Oh, that was a girl in Amsterdam. I know who that is. Oh, yeah, okay.

But I don’t want to make you get long distance charges here. We’re just going to-

What’s that message?

We’re going to do Caitlin.

All right, I know Caitlin. All right.

So, you pick one.

Oh, I pick the card?

Just whichever one you want.

All right. It says, this is what the bottom of the card says. It says, “Hey, I got some silly string for tonight. Ready to get loose?” All right, yeah, we’re going to text that. She’ll be like, “What?” I haven’t talked to this girl in like two years. All right, I sent it. We’ll see if she texts back.

We’ll see if she texts back. Thank you for having fun with me here. All right, so you’ve been locked out of Canada since all of COVID.

Well, I wouldn’t say I’ve been locked out, I’ve just chose not to go back to Canada.

Okay.

Yeah, I can go back whenever I want, like, I was living in Mexico for a few months, and then Alabama and Florida. So, I was pretty much just going wherever was open and didn’t have mask mandates and I had more freedom and beautiful weather. Yeah, I just chose not to go back.

If I wanted to mail you a postcard, where do I even send it?

I don’t know, just message me first and then I’ll tell you where I’m at.

“Just message me first.”

I try to order things, and because I have my supplement sponsors and different apparel sponsors and stuff, so they always message me first and they’re like, “Where are you?” I’m like, “Oh, I’m not in Alabama. I’m actually in Tennessee right now.” I’m like, “Send me this.”

Yeah, it’s hard to keep track of you, man. It’s hard to keep track.

I’m trying to keep a beat on me.

I love it, man. I live vicariously through some of your updates. You’re all over the place. It’s funny like I was thinking of you 3 days ago because I knew you were coming in to be on the show. So, I go into my closet and I go grab a nice shirt and then I go grab some pants, and then I put my pants on and the pants don’t fit anymore. I was thinking, man, this is a problem that Collin probably never had in his life.

Well, I’ve had that problem just like when my legs got too big and stuff like that.

Just different reasons, right? Those are good reasons. Good reasons. You’ve got the model looks, you could be on the cover of a Men’s Health magazine.

I’ve been on the cover of Men’s Health magazine.

Is that right? Have you?

Yeah, I just did a photo shoot and I guess the photographer submitted the photos in Men’s Health. I was on Men’s Health, Iron Man magazine and MUSCLE INSIDER.

Okay. You’ve got the sense of humor, you’ve got the intelligence. But, overall, I think the biggest thing that you have is just you’re a good human being.

Try to be.

You really are, man. You’re like walking positive energy.

Well, I appreciate that.

Yeah, and I think that has a lot to do with probably your upbringing. Let’s go back a little bit. First of all, you’ve got I think two best friends. One I know for sure is Vega.

I always joke that I’m pretty certain that [my dog] Vega has probably traveled more of the world than most people have with me.

Oh, yeah, Vega’s my dog. She comes everywhere. I always joke that I’m pretty certain that [my dog] Vega has probably traveled more of the world than most people have with me. She comes. She’s been to Mexico, Colombia, America, Canada. She goes everywhere with me.

How long have you had her?

She just turned five in April. April 22nd was her birthday.

Five?

Five years.

She goes everywhere?

Everywhere. I didn’t bring her here because she ended up getting injured like 3 days ago.

I saw that on your post. Tell me-

Yeah, we went for a hike and she’s trained for search and rescue, so she’s a high-drive working dog. She’s a Belgian Malinois and she just took off. We were going for a hike in a trail and she took off after a squirrel, which I’m always like, “Yeah, like fill your boots,” because she never, ever catches them usually. She just came flying in, Mach speed, and hit a tree that had fallen over. Slammed into it with her chest, and went flying over the thing and I was like, “Damn it, Vega.” So, then she was limping and she hurt her front chest, upper leg area. Then I was like, “All right,” I’m like, “Walk it off,” type thing. We still had probably like, I don’t know, like two miles left to go of our hike.

She’s always ahead of me, like 150, 200 feet ahead of me. Then she was 150 feet behind me, I was like, “Well, that’s not right.” I turned around, and she was limping and she was all buggered up. I have a Kevlar vest that I have on her just for branches and debris and stuff like that. It’s like, straps and handles on, so I just threw her over my shoulders and then I walked her out and then… which was a workout in itself.

Sure.

She’s like a 70-pound dog for a couple miles in flip-flop sandals.

Carrying her?

Yeah, and then, so I got her out and I thought it was just her front leg that she hit a tree into or something, but maybe she tried to break or stop, and she ripped all the pads off her front paws. I was like, “Oh, okay, that’s why you’re limping and hobbling around.” So, got her in the truck, and plus it was hot out there, it was like, I don’t know, it was probably 85 degrees out. Yeah, I got her back and then I had an antiseptic. Cleaned out her paws and everything like that. I put some Neosporin and bandaged them all up. Put some of my little ankle socks on her and taped them around her ankle, so it would stay in place and give her some padding. But she’s making a recovery. I was going to bring her with me actually out here but-

I was telling them that, I’m like, “I wouldn’t be surprised if the dog comes with him.”

Oh, yeah, I was going to bring Vega for sure, but I just didn’t want her walking through the airport and go into new smells and areas and stuff. She’s all banged up.

This dog is like the most athletic dog I’ve ever seen, man.

Well, she’s an athlete.

She runs trees. She runs up trees to get the ball, like it’s nuts.

Oh, yeah, she’s a good dog.

I think, I’m just making an assumption here, but I’m assuming that your other best friend is your brother, James?

Yes, my brother.

Older brother?

Yeah, he’s two years older than me.

Really?

Yeah, I hadn’t gone… God, I don’t even know. I, probably the longest ever went without seeing him was two, three months, before. And then COVID happened, and he is a warden at a a prison. And in Canada, our prisons are governmently run, so he technically works for the government. I think they had, I’m not 100% certain on it, but I think they had more stipulations and stuff for government workers. So, he couldn’t travel and I was like, “Hey, I’ll fly you wherever in the world you want to go to meet me. We’ll party and have a good time for a week and catch up.” I didn’t see him for like a year and a half probably, and then he flew up to Virginia Beach.

One of my other best friends, he’s a Navy SEAL up there, so I was spending some time helping him. He had a surgery and I was helping him out with that, and helped him move and stuff like that because he sold his house. James flew up and then I took him from there and we drove up to Charlotte. He was like a prisoner that just got let out, and he was like, “Oh my God, nobody’s wearing masks here and there’s like bars are open.” He was super excited, so I was like, “Yeah.” Because Canada’s fully locked down, so took him to Raleigh. We went and watched the Nashville Predators play Carolina Hurricanes in the playoffs, which was a wicked hockey game. There was like 18,000 people there. Yeah, and then we hung out for a few days and partied and had some adventures. It was good.

So, growing up, were you guys the best of friends, worst of enemies?

I would fight him every day, I hated my brother. He just drove me nuts.

God, no, we were terrible. I would fight him every day, I hated my brother. He just drove me nuts. He’s very similar to me but also very different than me. He’s more like introverted and methodical and would read a lot and stuff, and he was into, like, Lord of the Rings when we were younger and that was definitely not me. I was out causing trouble and getting into shenanigans, and yeah, we hated each other until he moved out, until he went to college. Then I think the separation or the distance, maybe it was just, he was always in my face because we were living together. So, then when he moved out, that’s when we became closer when I was like 16 and he would’ve been 18 and he went to college and stuff like that. Then after that, yeah, we were just, became best friends and we were good and lived together for a few years.

If you were to see the picture of his brother, almost like a clone copy of you.

Yeah, he looks very similar to me. When he was 18 and I was 16, I would steal his driver’s license and sneak into the bars.

I love the story that you told me about on his wedding day about settling that one debate.

Oh, yeah, the arm wrestling thing?

Yeah.

Is that what you’re talking about?

Yeah.

We were doing a photo shoot and the photographer… we we’re at this cool tavern. It was like an old bank or something like that. I think the photographer wanted to do a shoot or a photo shoot of us arm wrestling because I was the best man at his wedding. She’s like, “Yeah, just make it look like you guys are just-

Struggling or pretend.

I was like, “Absolutely not.” I’m like, “James, we’re 100% arm wrestling. We’re going to see who wins.” We had all the bridesmaids and all the groomsmen, they were around us in a circle and throwing money and they were making bets on who was going to win. I ended up beating him and I was like, “Not even on your wedding day am I going to let you win.” But the pictures turned out pretty good because we were definitely trying.

I was like, “Not even on your wedding day am I going to let you win.”

I love that story when you took… Because I think you posted something on Facebook, I’m like, “Who would win an arm wrestle?” You’re like, “Oh, we’ve got that one.” Tell me a little bit more, I know you’re very close with your mom.

Yeah, so my parents split up when I was like 5 or 6, around there, 5 or 6. My dad was in the Canadian Special Forces, he was in the Army. Then, so he was traveling around different deployments and stuff like that. I didn’t see him too, too much until I was like 12 or 13 when he retired. Which was perfect because that was around the time that I needed a good father figure around. Yeah, so I was raised by a single mom. She opened a tanning spot and then it ultimately became like a normal spa. She had that for like 20… She just sold it a couple years ago, she had it for like 20 years or something like that.

Is that right?

Oh, yeah, my mom’s like a superhero. I don’t know how she raised me and my brother. She was always working, and then when she wasn’t working she was making sure I was not getting arrested or anything like that. My mom’s a superhero. She’s definitely an incredible woman.

You came from humble beginnings, it sounds like.

My mom’s a superhero.

Yeah, we definitely didn’t have much growing up, which is a good thing. I think it builds a lot of character.

I think that’s a great thing, man.

Yeah. Then, obviously, watched my mom start her own business and grow and scale and market and everything. She put in like 12-, 14-, 16-hour days. I obviously didn’t understand what was happening at the time when I was younger and stuff, but it was good being surrounded by that because it gave me some ideas. Now when I think about me working, I’m like, “All right, if my mom could do it raising two little hellions, I’m sure I can start a business and figure it out on my own.”

Yeah, you got your entrepreneurial traits from her. I got a similar story. My mom raised me. My father left when I was probably about 3 years old, and we didn’t even have a car. We would have to walk everywhere. I remember, 4 years old, walking down the street and asking my mom to stop so that we can take a break so that my young little legs could rest. But I think it’s a testament to who we grow up to be.

I just never grew up watching TV, really.

Oh, 100%. It’s funny that you mentioned that. I didn’t even think about that. Yeah, we didn’t have a car until, God, I don’t even know, until- I bought a car when I was 17 or 18 probably. Never had a car. I didn’t have cable until probably like 28, 29. I just never grew up watching TV, really. I was always outside playing, getting into something or running around biking or whatever. But that’s funny you mention that, I forgot about that. Yeah, we didn’t have a car either. I remember walking everywhere.

My mom cleaned houses. It’s like, very humble, and then we lived with my grandparents in a little upstairs, like a shack. Bathroom is like a toilet. That’s really it.

I think it is good. It teaches you the value of a dollar and how to earn it.

Yep, for sure it does. Tell me a little bit more about, so like, you grew up, you graduated high school or?

Barely, yeah. Barely, and I’m pretty sure I only passed because my football coach was the vice principal, and I’m pretty sure he somehow did something and barely made me pass.

I’m pretty sure I only passed because my football coach was the vice principal

He made that F turn into a C somehow, right?

Yeah, right. I think I needed 100 credits to graduate, technically, and I had 100 on the dot.

Okay, so now when you were in high school, did you know what you were going to do or you-

No, I had no idea what I was going to do. I remember graduating and then I was like, “God, I don’t even know what I’m going to do.” Then, ultimately, I ended up getting into the oil field and created a welding company and did that for like 5 years, 5 and 1/2 years. Then, eventually, got to the point where I was like, “All right, I’m tired of working 12-, 14-hour days in the coldest place on the planet in Northern Canada.” Yeah, one day I just packed up and I said like, “Screw this.” Ultimately, to answer your other question, how did I end up in the States? It’s always a woman.

how did I end up in the States? It’s always a woman.

I ended up moving to the other side of Canada, started dating a girl there. I had to cut ties because on the other side of Canada, the oil industry wasn’t big. It was like, “All right, you got to make the decision to sell my company and my trucks and my tools and stuff like that.” Sold everything, moved across the country. It was like, I don’t know, 3,900 kilometers, 4,000 kilometers away. Then, yeah, started my first online business, which was my online fitness company. That grew in scale to another company and another company and another company.

So, what happened? You were working out, you were staying in shape. Did you get management?

Yes.

How did you get into that whole fitness world?

I used to fight in MMA when I was… I think I had my first MMA fight when I was 18. Yeah, as soon as I was able to sign my contract, legally, my birthday was in September 11th, my first fight was September 15th. I was doing that and then I was always big into working out and strength conditioning and stuff like that, and athletics. I started working with some of the MMA fighters and stuff, and helping them with their strength and conditioning, and I wasn’t certified or anything like that. I was just helping them out with the knowledge I had. Then I ultimately got certified with different accreditations.

Then I realized that MMA fighters have no money

Then I realized that MMA fighters have no money, so I was like, “All right, I need branch out and start working with regular people that have the funds to maybe turn this into a business.”

Then the girl that I started seeing, she was already doing online training and stuff, so she was like a year ahead of me. She actually helped me out a lot. Her name is Christina, so moved out to the other side, the East, yeah, the more East Coast of Canada. Then she helped me out with my website and showed me how to market and stuff. Around that time, because I didn’t have social media until like 2016, yeah, ’16. Then, so, I knew nothing about Facebook. I thought Instagram was like a filter for photos. I didn’t even know what it was. I was like, “I’m not using that. That’s stupid.” I’m like, “It’s for kids and stuff.” Then I started realizing the marketing power of it, and then yeah, one thing led to another and grew my following and scaled my online business. Yeah, that’s how I got into that, my first online business.

I thought Instagram was like a filter for photos. I didn’t even know what it was.

Interesting. I, actually, in my past life I was a DJ.

I remember you telling me that with Alex.

Yep, and so one of the gigs that I had was working for MET-Rx.

Yeah, they were like one of the OG companies.

They sure were. Dr. Scott Connelly was the founder of that. Probably one of the original founders of protein bars back, I think, in those days.

Yeah, they’re an old company. They’re one of the OGs. I remember seeing their old ads in the, like, MUSCLE INSIDER magazines and stuff.

I’m sure you go and you get paid to stand around and endorse bars-

Pretty much, yeah.

… and stuff like that?

Yeah, like whatever supplement company I’m with. I was with Bang energy for a few years, and God, one year I did like 22 shows or something like that in the year. It was like every weekend I was in a different city, different country, but I got to go to Germany, Birmingham, the United Kingdom, Australia, Canada, all over the United States. I was burnt out after that year because I was living in a suitcase for 9 months, but it was a ton of fun. I met a lot of people, had some cool experiences.

Lots of stories probably, right?

Yeah.

Lots of skeletons in some of those stories too?

Not so much. Well, maybe.

It’s funny because when you think about that, I think that was the genesis of influencer marketing as we know it, right?

Yeah, absolutely.

Because nowadays lots of people have influencers, but those are real influencers before the whole social media days where you actually had to work for your influence.

Oh, yeah, absolutely. It wasn’t as easy to just get sponsored as it is now. You can grow following and stuff. Back in the day you had to win a bunch of shows and compete and that’s how you got sponsors and stuff. Now you don’t even have to compete to get sponsors, you can just be a fit person with a larger social media following. So, it’s definitely interesting, the evolution of marketing in the fitness, anything, legal industry, any industry.

Any industry. You could be an influencer just because you brush your hair a certain way. I mean there’s all kinds of influencers out-

My buddy, Tyler, he’s got a little boy, and he used to watch this girl who would build toys, and it was only a video. I’m sure your kids probably watched her too.

Oh my God, don’t get me started.

But she would make like Kinder Surprise toys and Lego toys, and I was like, “What?” I’m like, “How are people interested in this?” It’s kids, they’re enthralled by it.

No, some of the biggest, like some of the most paid influencers are under 12 years old like on YouTube.

For sure. There’s that little kid that made like $40 million

EvanTube. Evan’s Tube, I think was his name.

Yeah, and I’m like, “Good for him. Make that money.”

But, you know what, it really takes… It’s the parents, right?

Yeah.

Obviously, it wasn’t the kid’s idea, it was the parents’ idea. The parents probably went to film school. You know what I mean? Like some of that stuff is really highly produced. My kid, like my daughter now, 4 years old, that’s how she consumes content. It’s just YouTube.

Oh, yeah.

So, MMA days, so how many years did you fight? When did you get started?

I started training when I was like 17. I was always getting into bar fights and stuff like that in my hometown. I was sneaking into bars and beating up adults and stuff and I was like, “All right, well, I’m probably going to get arrested one of these days.” Which I ended up did getting arrested later in life, which is a “TSN Turning Point” for me. But I was like, “I might as well get paid for it and not go to jail,” which didn’t ultimately work. But, yeah, so I started when I was 17, then trained and fought for probably like 5 years. Then what had happened was actually a good training partner of mine, he fought in the UFC. Well, he has the record for the fastest heavyweight knockout, but it’s him getting knocked out instead.

Not the record you want to be on, right?

Yeah, it’s not the right side of it. But his name is Tim Hague, and he fought in the UFC, fought all over Asia, and stuff like that. Huge dude, he was like 6’4, like 260. He ended up coming back and had a boxing match, and the athletic commission in Alberta is the Edmonton Athletic Commission and they sanctioned this match and he ended up dying. He ended up getting knocked down three times and the fight shouldn’t have ever happened the way it did.

He died in that fight?

Yeah.

Oh my God.

So, when he died, the athletic commission reviewed all their pre-fight medicals and everything like that. And they made it so that you needed to have a CT scan before your fights. Because it used to be like, you had to get your blood work for Hepatitis A, B and C and whatnot. Then a doctor, physical. He’d check you over and make sure you’re fine, and then that was it. But then if you fought and you got knocked out, then you had to have a CT scan in order to fight your next fight. That’s how it used to be. But then when Tim passed away, they revamped all the rules and stuff like that, and they started requiring it before a fight. And I had never, ever been knocked out or TKOed or anything, so I never had that problem with CT scan.

When I was a kid, I had a traumatic brain injury, and I have a huge portion of my skull missing

But when I was a kid, I had a TBI, a traumatic brain injury, and I have a huge portion of my skull missing, so I would never pass a CT scan. When that happened, that’s ultimately how I got into the fitness industry because I was like, “All right, well, I’m done training.” I still compete in jiu-jitsu and grappling competitions like now to this day. Yeah, I just stopped fighting so I was looking for a different outlet, and I knew a girl at the time that was competing in bikini competitions and stuff. She’s like, “Why don’t you do, like, a men’s physique competition? Like, you’d do well.”

Then did one and won it, and did another one and won it, and then I just kept winning. So, I was like, “All right, I’m going to keep doing these.” Then, yeah, that’s ultimately how I got into the fitness industry. Just when I was competing and posting pictures, I was leaner in good shape and stuff, so obviously it was more appealing for engagement on social media and stuff.

Did one and won it, and did another one and won it, and then I just kept winning.

Okay. It’s funny, MMA, I went into high school with “The New York Bad Ass”-

Oh, Phil Baroni.

Phil Baroni, yes.

Yeah, that’s funny. I met Phil actually, I met Phil in Las Vegas. Yeah, he was cool. He was fun. I used to love watching him fight back in the early days.

He went to our school for like a year and then something happened. I’m not sure of grades or whatnot, but he ended up leaving. But he was on our wrestling team for like a year. He was a tough dude in high school.

Yeah, he did well in his career.

Yeah, he did. Yep. These days, so I see that you are traveling a lot. I saw that you put 50,000 miles on your car in the past couple of years.

Oh God, yeah. I either don’t drive my vehicle for six months while living in Mexico, and then I come back and then I drive at like 40,000 miles in 3 months. I put a lot of miles on.

What now does a typical day look like for Collin?

For the most part, I usually typically wake up at like 4 or 5, 6 AM, whenever. I try not to be on my phone for the first hour, so that way I’m not waking up and instantly coming out of REM sleep and then looking at emails and trying to figure out, like put out fires and stuff with different businesses. I typically try to wake up, journal, figure out what my tasks for the day are, what I’m going to do for personal development and financial and professional development. Then I go for, like, a walk, work Vega, and then start my day usually on business calls or different meetings and stuff like that with clients. Do check-ins and video calls with my fitness clients and stuff. Then, yeah, I work out and that’s about it. It’s not as super exciting. It’s not as exciting as it looks like on social media but-

Well, the places that you’re doing that from are certainly exciting.

Yeah, so, because I have the three different companies. I have my fitness company, and then my legal marketing company, that’s ultimately how I met you, and then I got involved with an e-commerce company, which is doing super well. That’s been taking up a lot of my time in the last 3 or 4 months. But, yeah, typically I’m able to run my businesses remotely, unless I got to go to a legal conference or something like that. But besides that, yeah, so I just travel wherever I want to go, and just run my businesses off my computer and my phone.

I just travel wherever I want to go, and just run my businesses off my computer and my phone.

I love that. You have 3 businesses, so you’ve got- you as a brand, as a business. You’re probably not even counting that one, right? Because you’re coaching people too, right? That’s more of the business side of it or what?

Yeah, I guess, well technically, I have my own brand. So, I have my apparel sponsors and my supplement sponsors and stuff like that for fitness. Then I have my online fitness company where we have three trainers that are working for us. We got a nutritionist and two trainers, and then the legal marketing, and then the e-commerce business.

So, the legal marketing, tell me a little bit more about that?

Well, I just created my company and I partnered with Broughton Partners, Damon, Barr, and Cason. Then I just help them do mass work sales. That’s how I met you.

Yep, we did in Miami. Then, so now the e-commerce is new?

Well, actually, I partnered with a guy that had been doing it for about 3 & 1/2 years. It’s funny because his company’s name is WeDoEcom4U, which is Alex Valencia– That’s why when he told me, I was like, “Do you know Alex Valencia?” What’s Valencia? “We Do Content”?

Web Content.

Oh, web.

We Do Web Content.

Web Content.

Yep.

I was like, “Do you know Alex Valencia?” He’s like, “No, I don’t know who that is.” I’m like, “Oh, well, your company sounds very similar to this guy’s.” I guess it’s not crazy original. Then I had to laugh about that. So, I partnered with him and then grew and scaled that. We hit like 7-figures in 4 months.

Is that right?

Yeah, we’re doing-

Are you carrying product or are you doing drop shipping?

No, so essentially what it is, is it’s a company and we curate and build out and manage Amazon and Walmart stores for e-commerce. Then, it’s a 50/50 profit share, so the company’s trying to make you as much money as possible because it makes them as much money as possible. It’s 100% passive income. We do everything, we do all the sales, returns, select the products. You don’t have to do a single thing.

So, you have multiple stores, so that’s how you scale it as building new stores?

Yeah, I personally own two, and then we have 57 clients that we have. We got- Steve Smith’s with us-

Is that right?

Louis Scott from Baylor Scott.

Get out of here. He’s doing it too, huh?

He’s jumping in right away. He just bought that house, so he was like, “Yeah, I’m taking care of this house.” I think he was saying like this month or next month he’s going to get involved, so we’re going to build him out a store.

For those that are not listening, e-commerce is a site, there’s Magento, there’s all these different platforms where you can basically sell product. And some people either carry the product or you do what is referred as “drop shipping,” right?

Yeah.

In this case, it sounds like you’re just running-

It’s drop shipping, yeah.

It is drop shipping.

Yeah, so with drop shipping, obviously, it eliminates most of the risk because say you purchase something from my store for $20 bucks. Then we buy it for $10 or whatever, and then we would keep the additional $10 as an ROI. You’re never, like, out-of-pocket, so it eliminates the risk. I think it’s probably the best business model, obviously, so that’s how we run it.

Interesting. Yeah, so e-commerce, I’ve done some work in e-commerce. Right now we’re building up Proteinbars.com.

Yeah, how’s that going? I remember you telling me about that like last year.

It’s interesting how this all came together. A friend of mine, Amar Kuba* is his name. He had the domain name, Protein Bar and Proteinbars.com, and that’s half the battle. Just having that domain name.

Well, that’s a good domain name.

Right, and so then at a dinner with a couple of friends, I bumped into a husband, a guy by name of Anthony, that owns a company called YouBar, and he’s telling me what he does. So, when Amar came to me like 7 years ago saying, “Hey, I know you’re really good at this SEO. We should work together on something.” I’m like, “What domains are you thinking?” He’s like, “Well, I’ve got Protein Bars and Protein Bars.” I’m like, “That’s awesome but it’ll be just a distraction right now. I don’t have enough staff, I’m overworked. But let me just keep that in the back burner.” When I met Anthony from YouBars, he has one of the largest manufacturers of protein bars out here and in California. So, then has clicked, I’m like, “Wait a second, I’ve got the SEO, he’s got the domain, he’s got that.”

We got the products, manufacturer.

Yeah, there it is. It was like an instant deal that was ready to happen. For the past year we’ve been developing the website, we’ve been publishing content on it. And so, that’s how SEO works. Sure, we can start making product right away, but right now we’re just building out the actual infrastructure of the site and doing that.

I have like the top layer of SEO understood. I know there’s way more and I was talking to Alex one time and I was like, “Oh, yeah, so it’s like this.” He’s like, “Yeah.” I’m like, “All right, I get it.” Then he went on 8 more minutes of explaining it to me, I was like, “Oh, I have no idea what you’re talking about.” I was like, “That’s why you guys do your thing.” I’m like, “We’ll just hire you to do it.”

The funniest story was like, we had just met. We haven’t known each other very long and it was in Miami. I was sitting, prepping for my presentation. My deck wasn’t ready yet, and so I had to explain what SEO was to people. So, you were sitting behind me-

I look over, I see him and he is googling, “What is SEO?” I’m like, “Well, that’s not a good sign.”

Oh, yeah, I remember this.

You were sitting behind me, and so I opened up Wikipedia. I’ve got Wikipedia open and it says, “What is SEO?” You’re looking at me, then you actually just come up next to me and go, “Dude, I got to ask, do you really know this stuff or are you just making this stuff up?” You remember that?

Yeah, because I saw his computer was open and they’re like, “Yeah, Jason Hennessy will be up next speaking about SEO.” I’m like, “Oh, cool.” Then I look over, I see him and he is googling, “What is SEO?” I’m like, “Well, that’s not a good sign.” I was like, “Do you even know what SEO is?”

I’m not going to post anything if I don’t view it as adding value to anybody.

Oh, that was classic, man. We’ve shared a lot of laughs in this short period.

I forgot about that. That’s a good story.

Looking at social media, I think there was a post… You always have very inspirational posts.

Well, I appreciate it. I try to. I try to add value. I’m not going to post anything if I don’t view it as adding value to anybody.

No, it really is. It’s like sometimes, people having a bad day, they see your post and it gives them a different light on their life, on their day. I try to do the same, but you go one step further. You create the videos and share the stories. One of the posts says that you just like to progress just 1% every day, right?

As long as you’re growing or progressing, then you’re adding more value to yourself, which in turn adds more value to those around you

1% better each day, whether it be mentally, spiritually, physically, emotionally, financially. As long as you’re growing or progressing, then you’re adding more value to yourself, which in turn adds more value to those around you that you care about. So, now that’s just how view life and I just picture your whole life as a toolbox, and the more tools you can stuff into that box, the more value you have.

Totally agree. I try like our whole business, that’s a part of our mantra of business. It’s like, just be 1% better, that’s it. But it has everything to do with not just business, just with life.

Everything.

Yeah.

Yeah, spiritualism, emotional intelligence, financial, professional, personal, everything.

We learn from our lessons and just-

Yeah, everything in life’s a learning lesson.

Fail forward, right, you fail forward.

I fail all the time. I just keep moving forward.

I always laugh when people are like, “Oh, it looks like you never fail.” I’m like, “I fail all the time. I just keep moving forward.”

On that note, so there is a post and I will try to explain this for those that are listening. The quote of the post is: “Everybody fucking loses.”

That’s true. Everybody loses.

It’s about failing forward, and there’s a picture of you. I’d imagine this was probably MMA days. I hope it wasn’t the street fighting or bar days.

Oh, yeah, I forgot what photo I used for that post. Yeah, no, that was I ended up getting jumped by like five guys.

Is that right? That was like actually out in the streets kind of a thing?

I phoned my brother and I was like, “Hey, I need you to come meet me. I need you to reset my nose.”

Yeah, I was in front of a pizza shop actually, and I ended up fighting one guy and I was on top of him hitting him. Then his buddy came and just, boom, hit me and just blew my nose, shattered my nose. Then I ended up fighting them off, ended up scrambling out, got away. But I ended up getting my face shattered, and I phoned my brother and I was like, “Hey, I need you to come meet me. I need you to reset my nose.” He’s like, “All right.” I think he met me in a Denny’s bathroom, and I was holding onto that bar that’s like that you hold onto. Like if you’re trying to get up out of, off the toilet, you know what I’m talking about?

Yeah.

So, I just held onto that and he reset my nose for me in the Denny’s bathroom. I remember that. But, yes, that is the photo where I was all busted up.

Wow. But, you know what, I love that about you because most people wouldn’t put that photo up. It’s just you being vulnerable. Because too many people give the glimpse of what- the positive stuff that’s happening in your life.

Oh, yeah, nobody wants to share their losses on social media.

Nobody wants to share their losses on social media.

They don’t.

I think that post had, like, that photo, a commercial real estate property that I bought that failed, and I ended up losing a bunch of money on; a clothing company photo that I had that went under. It was just a bunch of failures that I had in life.

It makes you stronger, right? It makes you stronger?

Oh, 100%. I learned a ton from all those different stories. Not so much that I’m getting sucker punched in the nose. That was just, catch your attention. I didn’t learn too much about that, I already know that getting punched in the nose sucks.

Part of the theme of my podcast is talking about failure because it defines who we are.

Absolutely, yeah.

Right, it truly does. It’s- the biggest impact that you can get is what are the lessons that you learn from the failure? And then you don’t make those same mistakes again. What would you say would be one of your biggest failures that has really impacted you as a human being?

Have the mindset that you need to be taking risks and living.

I don’t know, there’s a lot. Biggest failures that has impacted me as a human being? I would say the overall biggest one would be that, to take risks, and you’re never always going to win when you take a risk. So, brush yourself off when you fail and just keep moving forward. And just have the mindset that you need to be taking risks and living. Life’s short, you only get 60 years of health and happiness to grow and progress, we’ll say, and then that’s it, so 60 years passes quick.

That is quick, yeah.

Yeah, that’s probably the biggest one that I can think of off the top of my head.

Yeah, it happens every day, right?

If you’re not pushing yourself and trying to grow and progress and take risks and failing, obviously, then you’re not going to be growing and learning lessons.

Yeah, and if you’re not pushing yourself and trying to grow and progress and take risks and failing, obviously, then you’re not going to be growing and learning lessons. You can just do nothing and coast through life if you wanted to, but you’re never going to grow and progress. That’s ultimately the way- I like… that’s why I travel so much, like I love going to different cultures, learning different languages, eating new foods, learning new habits and stuff. I just think that more value that you have and understanding of the world and how people communicate and socialize, and yeah, it just- it adds so much value to your life.

It does.

Plus it gives you some fun stories.

For sure. That’s what it all… I look at life like this, I think we’re all going to end up in a nursing home someday.

100%.

Right, and you just want to be the coolest person in the damn nursing home.

Absolutely. I want to have the most stories.

That’s exactly right.

Because, at the end of the day, it doesn’t matter about money, you don’t get to take it with you.

Nope.

Yeah, so have as many good stories. It’s funny that I remember when I was like 16, 17, I would always just say it’s all about the memories. Then when I graduated, that was in my high school yearbook and it’s always stuck with me. Like if I had the option to do the right thing or the thing that’s going to lead to a cool story, I’ll probably always do the thing that’s going to lead to a cool story.

I’ll probably always do the thing that’s going to lead to a cool story.

That’s exactly right. I have an older Lamborghini. I got a 2000-

Was it that yellow one?

Yeah.

Okay.

And I went to Georgia-

Which, by the way, I want to talk about that because I didn’t know what you did when I first met you. I didn’t know that you were very successful and you’re killing it. I love that. I had no idea that you had this beautiful home and a Lamborghini and all this stuff until 2 years after knowing you.

Is that right?

I was like, “Oh, that’s why I like Jason because he’s super humble.”

Thank you, man. Obviously, I’m not saying that to brag, it’s the story. So, my son, JJ, he grew up-

Is he like 16?

He’s 18 and my 16 year old is Zach.

Oh, yeah, I knew one was like 16.

… And then we got Brooklynn who’s four. But my son JJ, growing up, he was all into cars. His room was Lamborghinis and Ferraris. We would go to the car shows, so that was his whole world growing up.

The whole Scholastic Book Fair Lambo, like, yellow Lamborghini photo that every kid had in the world.

Exactly, right. Yeah, what is it? “Justice for education” or something like that.

Yeah, something like that.

Yeah, so I’d flown back to Georgia. We were going to see some friends, and a friend of mine, Ken, his name is. So he had… I think he was the second owner of this Lamborghini, and he babied this thing. It sat in his garage, he washed it, waxed it. Like this thing was babied. It was immaculate. 

Unfortunately, he was going through a divorce at the time, and I half-jokingly said, like, “Hey, Ken, one of these days you’re going to have to show me the ropes. I might want to buy an exotic car. I might want to get a Lamborghini.” He’s like, “Well, you can buy mine because it’s for sale.” I’m like, “What?” And he’s like, “Yeah, unfortunately,” then he told me that he is going through a divorce and he’d much rather keep it in the family.

I’m like, “Huh.” I’m like, “Interesting.” I just shut it off, and then the next day I’m thinking, “Wow, I’m here, my son’s here. I’ve always wanted…” When I was a kid, I made a promise to myself. My mom was in the hospital because she had tumors, brain tumors, and so I would walk across the street and there was this exotic Lamborghini place. Here I am, I didn’t have a car growing up as a kid. I’d walk over and I’d sit and I’d touch the car and sit in the car and I was just killing time. I made a promise to myself when I was like nine, 10 years old, whatever, that if I ever made it, I would buy myself a Lamborghini. I also made a promise that I’d buy my mom a Corvette, and I did that too. 

I just had this promise in the back of my head and I guess this was just God telling me like, “Hey, maybe it’s time.” It was just the cool story. I took my son and I’m like, “Hey, we’re going to go buy Ken’s Lamborghini right now.” He’s like, “What?” I called Ken and I’m like, “How much do you want for it?” He’s like, “I want this.” “I’ll give you $10,000 less and I’ll take it today.” He’s like, “Serious?” I’m like, “Yeah.” 

We went to the bank, we got the check and then we drove over and we bought the Lamborghini like impulse buy. That was just, like, you can’t make up those stories. Like that will forever be a story that my son will always remember.

Oh, yeah, absolutely.

I noticed, and I’ve never asked you this, you’ve got a tattoo on your left hand.

Yeah, it says, “Deeds Not Words.” It’s the Canadian Special Forces motto. So, it was always something that was around the house, and I always thought it was super cool and-

Interesting.

Yeah, it meant a lot to me and I was super close to my dad, so yeah. The other one on my other hand is Latin for loyalty.

I never asked you what that was about, but it makes sense now that your dad was in Special Forces. Your dad must have been a tough dude, man.

Oh God, he’d still beat me up. He’d outwork me, he’s such a freaking freak of nature.

Is he physique like you guys were?

Yeah, he’s like 55 and he goes out and he’ll bike like 60, 70 kilometers.

Oh my God.

He’s the stereotypical, like Dad’s-Dad. He can do anything.

He’s running and constantly working. He’s the stereotypical, like Dad’s-Dad. He can do anything. He’s building out sheds in the backyard, and doing the electrical work in the house, and renovating the basement, and fixes anything on cars. He’s just the perfect dad to be raised by. He’s got all these cool fucking stories and stuff.

That’s awesome.

Yeah, every friend of mine that meets my dad, like Bryce and everybody, they just love my dad. Every girl makes jokes that they’re going to try to sleep with my father because he’s super good looking and he’s smart and he’s just really witty and has good stories. So, I’m like, “Oh, that’s fair.”

I love it, man. I love it. Dad’s dad, and he’s in Canada too still?

Yeah, he’s in Edmonton, Alberta.

Okay. He will be one of the cool guys at the nursing home I assure you.

He will be. He’ll probably be yelling at people and stuff. [laughs]

You have so much positive energy. Like I said, it’s contagious.

It’s good.

Do you ever have, like, dark moments?

Look for the positives, or at least some progress, then it’ll keep that momentum going.

Oh, everybody does, obviously. Everybody has different, like, you go through breakups and business isn’t going well, and I don’t know, you’re not feeling it that day. Everybody has those moments but you just need to power through them and remind yourself of the positives, keep a positive mindset, and just… Because it’s not going to aid you in any manner to have a toxic mindset or a negative mindset. Like it’s just going to bring you down to that level. If you can try to, like, work through that and figure out and look for the positives, or at least some progress, then it’ll keep that momentum going, and then it’s all good.

Do you think working out helps you cope with some of the darkness?

I’ve never been like… when I work out, my workouts, if I grapple, if I’m doing Jiu-Jitsu and MMA and stuff like that, training, you’ll never be more present than when you’re trying to stop somebody from hitting you, or submitting you, or something like that. It shuts off your brain from thinking about anything else in the world.

You’ll never be more present than when you’re trying to stop somebody from hitting you, or submitting you, or something like that.

I see.

Yeah, if I’m doing Jiu-Jitsu and I’m grappling with dudes and stuff like that, that’s how I shut my brain off, type thing. Because I have ADHD and I need to be doing a million different things all day, every day, so that was always something that I just shut my brain off and I would only be focused in that present moment as to what was happening. That always drew me into fighting martial arts and stuff. But like lifting, no, I just put my music in and I just listen. It’s not the same, but it’s still decent, if that makes sense.

Interesting. So, you-

Well, you wrestled, didn’t you in high school?

Yes, I was a big wrestler in high school.

I remember you were a stud. I saw your post and I was like, “Ooh, look at Jason.”

Yeah, and I think that’s probably part of the reason why I’m not so motivated to work out anymore. I need to get back into it. But I was really big into wrestling as a kid and there was a lot of pressure as a wrestler.

Oh, yeah, wrestlers are the toughest athletes.

So, much pressure, man. I would be the 155 guy and I was 175 at the beginning of the season. But I couldn’t wrestle 165 because there’s- somebody already had that spot. So, you had to suck weight, there’s times where I would be in a gym, a sauna with plastic bags. I was just like, man. Even, you get to the tournament and you weigh in and you’re just a quarter pound. You’re shaving and-

You’re like, “Ugh,” and then-

All the hair on your body. All the hair on your body just to weigh in. Yeah, running. Anyway, so that had a toll. But I was pretty good at it, and it was fun, it was… I attribute a lot of my business success, I guess, if you will, to the wrestling days.

Well, you probably started wrestling when you were like what, 5, 6?

I did, yeah.

If your whole life from when you’re a child is you grinding and being in shitty situations, and just always being uncomfortable, then pretty much a lot of other things in life aren’t going to be as difficult.

Yeah, so, especially wrestling’s huge in the United States. It’s not so popular in Canada, which I wish it was because I would’ve loved to have done it when I was a kid. If your whole life from when you’re a child is you grinding and being in shitty situations, and just always being uncomfortable, then pretty much a lot of other things in life aren’t going to be as difficult. That’s also my mentality when I think of running my businesses and stuff, I’m like, “Oh, I’m so burnt out. I’m drained.” I’m like, “Well, at least I’m not out in negative 50 Celsius weather welding in- 14 hours a day.” I’m like, “It could always be worse.”

It’s funny how I got into wrestling. A friend of mine, Hans Gore*, but he was actually always into wrestling from the time we were 4 years old. His dad got him into it. I think I was like 7 or 8 I think when I got into it, and it was almost like The Karate Kid. Where he’s like, “Hey, you want to come to my wrestling, you need to watch me.” I’m like, “Sure.” Then we get down there and it’s like, “Hey, are you in the tournament?” I’m like, “No.” They’re like, here. I was- now I’m actually in the tournament, and I’ve never wrestled a day in my life. So, they weighed me, they put me in a weight class and I ended up getting the fastest pin, and I won my weight class and I didn’t know what the heck I was doing, man. I was like, “Maybe there’s something here. I guess I’ll pursue this.”

It’s funny how, if you do well at something, it becomes addictive if you get some success. Like it was the same with me with the fitness competitions I won. If I hadn’t won my first one, I probably would’ve been like, “Oh, right, this isn’t for me.”

It’s funny how, if you do well at something, it becomes addictive if you get some success.

Exactly.

But then I won it and I was like, “All right.” I won another and another, and it’s funny how that hooks you in.

It totally does. Like later in life… I was a baseball player, I played a little football until I stopped growing. I was a quarterback, and then I was- couldn’t see over the line anymore. Then baseball, football, and wrestling, those are my three sports, and I played racquetball too. That was a lot of fun.

I love racquetball.

Oh, it’s so much fun. It’s a good workout. So, those were my three sports. But later on in life, I could never be as good as I was at baseball, football, wrestling, or even racketball. Mentally, I don’t really want to play those sports anymore, so what I ended up doing is somebody told me this like, “Just pick up a new sport that you suck at, that you don’t know, and you could only get better at it.”

That is very true.

I picked up playing tennis and I was just, I got… When I go in I’m like 120% in, and so I took some lessons and I didn’t know what I was doing. Eventually, I actually started winning. I won my division and I went up to another division and I went up. So, it was just interesting how, to your point, once you start to feel like you’re good at something, like you’re just all in.

Once you start getting some progress, it becomes more fun.

Success and progress is addictive, so once you start getting some progress, it becomes more fun. Then you’re like, “All right, I want a little bit more, I want a little bit more.” It’s anything like fitness, if you’re working out and you lose 5 pounds in a week, you’re like, “This is awesome.”

That’s right.

Yeah, and then you’re like, “All right, next week I’ll try, I want to lose another 5 pounds,” or keep it going type thing. And it keeps building your confidence too. So, same thing with tennis and it’s anything in life.

I’m a huge advocate for positive-reinforcement.

It is.

That’s why I’m a huge advocate for positive-reinforcement. I do super well with positive reinforcement. If you’re telling me I’m doing good, that’s going to make me happy. If you just yell at me and shit on me, that’s probably not going to… I’m just going to push back. Anybody’s like that, everybody likes positive reinforcement.

Absolutely. All right, so other questions here. On cheat day, and I think I know the answer to this question because we were running… It’s funny, it’s like 1 o’clock in the morning, it’s Vegas. Here I am, like, the overweight out of shape guy and I’m like, “I’m hungry, but I can’t tell this dude, Collin, who I just met who’s this physique- like this massive guy.” I’m like, “I can’t tell him let’s stop and get pizza.” Then, sure enough, he’s like, “Dude, who wants some pizza right now?” I’m like, “Yes, that’s my kind of guy, man.”

Oh, yeah, that was we were with Keith, and it was me, you, and Dave. Because Dave was showing us that magic trick.

That’s right.

Yeah, I just saw it. I was like, “That’s a shitty magic trick.” I’m like, “That’s how you did it.” I just ruined this for him. And he goes, “Well, it was working for everybody else.”

Dave Haskins, if you’re listening. Yep, that’s exactly right. But what would you say is your, on cheat day, what’s your go to meal?

Pizza, for sure.

It is pizza.

If we’re out partying, I’ll just disappear and he knows that I’m at the closest pizza place.

Oh, yeah. Like my brother always jokes because I’m famous for this. If we’re out partying, I’ll just disappear and he knows that I’m at the closest pizza place. I’ll return, I’ll be back in a minute. But my brother, yeah, he… No, that’s funny because where I got my nose broke was outside the pizza place that we used to always go to.

Oh, I grew up eating pizza in New York. That was my thing. What is on your workout playlist? What do you listen to? What motivates you while you’re working out?

I listen to everything. I got Celtic music, rock from the ’50s, ’60s, jazz, classical music, country, rap, reggae, I listen to everything.

Listen to it all.

Yeah, people always ask me, like, “Hey, you should share your playlist.” I’m like, “I don’t think anybody would like my playlist for gym.” It’s so diverse that- It’s not all rock or all rap or all the heavy metal or anything. There’s just a mixture of everything. Just acoustic Celtic music that I like from the Braveheart soundtrack. When I workout, I’ve never really needed music to work out, type thing. So just listen to it to listen to it.

Yeah, I listen to everything too, country, reggae, hip hop, you name it. I was a DJ, so I listen to everything. But I listen to you… You ever heard of Lindsay Stirling? She’s that violinist, like that stuff is.

Yes, yes, she’s in Nashville.

Really?

Yeah, yeah.

She is awesome, man.

Yeah, I follow her. I love her stuff. Andrea Bocelli, his like, classical music. I listen to a lot of that in the music.

One of my favorite concerts that I went to was Michael Bublé.

Yeah, it was perfect, yeah.

Yeah, perfect. That’s what I thought. He’s another Canadian. You guys bring a lot of good talent over from Canada. Believe it or not, one of my favorite concerts I’ve been to. What about you? What was one of your favorite concerts?

Probably one of the best concerts was Ed Sheeran and James Blunt. Front row tickets and everything, and I was taking the girl I was seeing for her birthday, and she’s a huge Ed Sheeran fan. It just said like Ed Sheeran on it, so I was like, “Well, who’s opening for him? Like who else is performing or is he just going to do…” Because it was like three hours long.

Sure.

But it was like a surprise I guess. Then we get there and then like, “You’re Beautiful,” or whatever. I was like, “Oh, yeah, James Blunt’s here.” Then I’m like, “That’ll be cool.” He did like an hour and killed it. It was awesome. Then Ed Sheeran came out and was running through the stands and stuff and put on an amazing show.

It’s nice when you go to a concert and there’s somebody else there that you weren’t expecting. I know you’re a big MMA fighter. I’ve also seen you’ve post some Mike Tyson stuff. What do you think is more entertaining in their prime, watching a Conor McGregor fight or a Mike Tyson fight?

That’s a good question. I don’t know, I used to love watching Mike Tyson. Like when he was in his prime, he was just knocking everybody out. It was also like, because I would watch it with my dad and it was our bonding thing. I remember watching the early, like 1992, ’93, like the first UFC ever. My dad was renting the old video tapes from like, you had to go to the back porn section to get those like the No Holds Barred. It was what it was called back then. Probably Tyson just because of the nostalgia.

Yeah, it’s that as a kid, same thing. You grow up, it was like the big deal. Everybody stopped what they were doing when Tyson fought, right?

Right, and he only fought once a year, twice a year, so it was more of an event.

That’s true too.

That’s how the UFC fights used to be. It would be there was only one card like a month or every two weeks or something. But now there’s like two a week, and so it’s not like that. It’s not a big event to go out and watch the fights and stuff like that. You know what I mean?

Yeah. What do you prefer, like a good book or like binge watching some TV?

I wanted to grow up to be a zoologist. Then I realized that I was not smart enough to be a zoologist

I’m not big into TV. I don’t really watch much TV. If I do, it’s like a documentary. I’m a huge, like, animal nerd. When I was a kid, I wanted to grow up to be a zoologist. Then I realized that I was not smart enough to be a zoologist, so I had to figure out other ways to get my animal fix and stuff like that. I went and volunteered over in Central America for a few months, worked with that, I did wildlife rehabilitation-

Oh, that’s great.

…Center. That was a really good experience. Went and worked with some wolves up in Colorado. That was fun but…

So, book?

Book, yeah, definitely.

Like audiobook?

Whatever works for me. I usually don’t have the time to sit down and read a book for 3 or 4 hours. So, I’ll listen to, like, audiobooks and stuff. I travel all the time, so it’s just more handy to have them on my phone and whatnot. But either/or, it doesn’t matter to me, I’ll read or I’ll listen to an audiobook.

You said you have ADHD?

100%. I’m the worst.

Me too. You’re probably like me, right? You probably get a book, you start reading it. It’s probably like some self-help book or business. You’re not reading like Jurassic Park.

No, I can’t. I’ve never read a fictional book in my life.

Me neither, unless I was forced to do like Moby-Dick in school or something.

I still wouldn’t do it. I would just lie and I would cheat off somebody beside me.

CliffsNotes, right, the little yellow thing?

Yeah. I just, I can’t read something that I can’t implement in my life.

I’m the same way, man.

Yeah, if I read a book, I remember the first book I ever read was How to Win Friends and Influence People by Dale Carnegie. I remember that somebody gave it to me and they’re like, “Read this.” I just thought I hated reading because I’m like, “I don’t want to read.” Because in school they always give you books that are like, I don’t know, The Outsiders and stuff like that. I was like, “No, I’m not interested in this.” Then I started reading it and I was like, “Oh, this is actually super interesting and it’s valuable information.” Then I just got addicted and I was like, “Oh, it’s not that I hate reading, it’s I hate reading fictional stuff.” Yeah, and I read that book and then that’s how I started getting into reading stuff. But it wasn’t until I was like 20, probably.

Well, it’s the same thing for me. Like I struggle, I struggle with my whole life because it’s, like you said, it’s not interesting. I think school- there’s a problem at school which we got to do a whole podcast on where they should teach you how to learn and not what to learn.

100%.

They shouldn’t grade you so hard on what you’re learning, but just how to learn. So, that’s an issue that I have with school. But, for me, when I get a book, I’ll start reading it and I’m on page six. I’m reading something like, “Whoa, this is great. How am I going to implement this?” But, meanwhile, I’ve already read three more pages, but my mind is still on page six.

Yeah. Then I’m like, “Wait, hold on. Where am I?” Then I got to go back.

You got to go. You constantly do that. You do that too?

All the time. I’ll go like three or four pages where in my head I’m thinking about, I don’t know, something else as I’m reading words, then I’m like, “Wait, I didn’t actually absorb any of that information.”

Yeah, and I feel horrible, I’m like, “I got to…” And then I don’t want to miss anything. That’s my whatever.

Yeah, I do that all the time too. I always- like I have to have my pen and I follow across it. I’m still doing, I’m that kid that does that. You know how you put your finger on it?

Oh, yeah, I actually bring a highlighter and highlight things just to-

Oh, yeah, circle certain sentences and I’m like-

OCD, I’m like thinking like, “What is that? That’s my OCD.”

Oh, yeah, obsessive-compulsive disorder.

Yeah, that’s something I struggle with, with books. The audiobook usually works a little bit better.

Yeah. But I also still do that too because I’ll start- be thinking about things and I’m like, “I’m not listening to it.”

It’s the same thing. Yep. Okay, so this 12 week… this is where you get to promote yourself a little bit.

Oh, okay.

This 12 Week Transformational Challenge that I see you posting all the time, is that like clients?

Yeah, so it’s for just anybody that wants to have a transformation and create healthy habits and just have support systems. It’s 90 days, it’s 12 weeks, and then you work with me and my team, and we create your nutritional programs, your training programs, answer any questions. Like we do Zoom calls every Wednesday and then check-ins on Sundays. So, super personal, in depth, and yeah, it’s just to help support people and keep them motivated.

And they get you as the coach or one of your coaches?

Yeah, me and my team, so the nutritionist and other trainers.

Okay, and it can be anywhere in the world?

Yeah, anywhere in the world. Yeah, we got clients from… Well, I’ve had clients from everywhere, South Africa, Australia, New Zealand, the UK, Canada, America, everywhere.

You’re holding them accountable. That’s the key.

That’s where I get the most excitement, because I get to talk to people that are making improvements and their lives are changing

Yes. Yeah, it’s good. I like it. I have a ton of fun with it, and people are always asking me, they’re like, “Oh, why don’t you…” Because my other companies do well for themselves, and they’re like, “Why do you still do the online training?” I’m like, “I just like it. I like bullshitting with people. I like hearing how they’re growing and progressing.” Because that’s where I get the most excitement, because I get to talk to people that are making improvements and their lives are changing and I’m seeing it and they’re excited. That gets me excited, and then that gives me, like, a sense of fulfillment. I don’t overly get that with selling mass tort cases and stuff like that, or building out e-commerce and doing drop shipping and stuff. I think I’ll always keep that company just because-

And that’s who you are, that defines you. That’s how you were brought up.

Yeah, 100%.

So, you’re just basically passing what you already know to other people and changing lives.

Yeah, and the biggest thing with me is that if I know something or I know somebody that knows something, I always say it in all my Instagram stories. I’m like, “If you ever have a question, ask me, if I don’t know the answer, I’ll outsource the best answer for you or put you in contact with somebody that can.” Just because I want to be able to help as many people as possible if you legitimately want help. If you don’t want help, then I’m not going to help you.

Yeah, so some of the smartest people I know, it’s just all about taking action with prioritizing your health. That’s so critical.

Health is wealth. Like you can’t be successful in business if you’re in a hospital bed and you’re not doing well, or you have gut issues or something or whatever it may be. Yeah, definitely, that’s why I take care of myself or I try to.

And food is a drug, right?

Oh, absolutely. People like, especially in America, you guys’ food is so unhealthy.

It really is.

Like, yeah, I’ll go-

That rules out In-N-Out for lunch, I guess.

I’ll tell you what, here’s a fun fact, I’ve never had a hamburger in my entire life.

I’ve never had a hamburger in my entire life.

Are you serious?

I’ve never eaten a hamburger.

You’re not a vegan though, are you?

No, no, I eat meat all the time. I just don’t like ground beef.

Interesting.

Yeah, and in America, hamburgers aren’t like they are here. It’s not like… or sorry in Canada, they’re not a staple of like, I don’t know, your culture.

Of course.

Yeah, so people eat them all the time and stuff, but it’s not like in America. We don’t have like Whataburger and In-N-Out Burger and stuff but-

Nothing like that.

Yeah, I’ll go there and I’ll eat some chicken fingers or chicken nuggets or something there.

All right, so last while we’re wrapping this up, what was her name?

Caitlin was the woman that we texted.

Okay, and did she text you back?

She has not texted me back.

She blocked you.

I don’t know if she blocked me because it says it was delivered.

Well, text me and let me know if she gets back to you.

I’ll let you know if she responds back to me.

And we’ll make good use of the silly string. Well, again, man, you flew all the way out to Hollywood here.

Jason’s one of the few people I would fly across the country to come meet and hang out with.

I was telling my brother, he’s like, “Who are you going to go meet?” I’m like… My brother knows that I hate LA. I only ever come to LA unless, like, I have to or something. He’s like, “What are you doing in LA?” I was like, “I’m going to go meet Jason.” I was telling him Jason’s one of the few people I would fly across the country to come meet and hang out with.

Dude, I’m so honored, man. I appreciate you doing that. For those that are listening, maybe just tell people how they can get in touch with you?

Yeah, you can just find me on like Instagram social media. It’s just @collin, C-O-L-L-I-N, and then, “_mayne,” M-A-Y-N-E. Yeah and-

there’s so much value in responding and reciprocating information to people.

And you check your DMs.

I’m always on it because there’s so much value in responding and reciprocating information to people. I remember probably 6 years ago, I was always instantly like replying to every comment and every answer and just giving back as much value as I can. Then Gary Vee started promoting that business model of constantly connecting with people and answering their questions because it just works for everybody. You give them information, then they’re more likely to want to work with you and be a client and stuff. That’s just how it flows, so yeah, I’m always answering DMs and I’ll audio message people that support me and follow me back, and answer their comments if I can.

Well, I love it, man. Well, again, thank you so much for coming and being on this show. Again, I appreciate you making the trip, man.

I appreciate it. Thanks for having me out here. I was laughing because I got to the hotel, I said, “Man, this is fancy.” I was like, “This is a nice hotel.” I was like, “Jason, you could have just put me out at a Super 8 and I would’ve been fine. I would have been perfectly content.” But I do appreciate the hospitality.

Awesome man. Well, we’ll keep it going, man.

Yeah, absolutely.

Important Links

Collin Mayne on Instagram

Collin Mayne on Twitter

Collin Mayne on Facebook

Collin Mayne’s Fortitude 100 podcast