Ready to get to the first page of Google?
If you’re frustrated by your competition ranking higher than you in search results, or if you don’t know where to start to get more from your website, you’re not alone.
You don’t need to be tech savvy to use these basic skills to build a solid foundation for your business’s SEO. If you ever find yourself needing to hire a pro, knowing the basics of SEO will help you make the right choice whether you’re hiring an agency or an in-house SEO.
Demystifying search algorithms for entrepreneurs of all sizes
For over 20 years business leaders and marketers have come to me struggling with website performance or being found on Google. They were doing the right thing by investing in search engine optimization, but not getting the results they expected - or were promised.
So they tried something new and took the DIY approach in-house, or turned to another expert who told them they were doing it all wrong and promised the same results. Only to find themselves back at square one.
i can teach you how to break the cycle
With SEO, there’s so much misinformation out there. There are also a lot of inexperienced practitioners giving not-so-great (and often not-so-honest) advice. This can be complicated, overwhelming, and expensive, leaving you feeling indecisive and not knowing where to start or who to believe.
That’s why I wrote this book.
In it, I cut through the crud and reveal strategies I've used to help companies rank higher on Google, see a surge in website traffic, and increase revenue. Collectively, these SEO tips have delivered more than $1 billion in ROI for companies.
Proven SEO strategies put simply
This Inc. Original book breaks it down with step-by-step strategies that work. I keep it honest by guiding you on where you need to focus with ethical strategies so your website stands out to Google's algorithm - not deceives it.
And best of all: you don't need to be tech-savvy or know how to code. Whether you're a solo-preneur, on a marketing team, or business leader wanting better performance from your website, I make SEO so simple that anyone can do it - and get results.
THE SEO PLAYBOOK OF AN AGENCY CEO & BUSINESS COACH
I was there once - a business owner with no leads whose website traffic had stalled. Fresh out of the U.S. Army, I knew I had the discipline it takes to succeed. Determined to turn it around, I taught myself SEO and reverse engineered the Google algorithm. You could say that sparked my obsession with SEO and directly impacting search results.
It worked. Years later I sold that company, and now own a company that’s been ranked on Inc.’s list of fastest-growing private companies for four consecutive years. As an internationally-recognized SEO expert, CEO of an award-winning digital marketing agency, entrepreneur, speaker and business coach, I'm sharing that knowledge with you so that you can be successful online, too.
I've been featured in Rolling Stone, Fast Company, The Wall Street Journal, Inc. and Forbes, but an accomplishment I cherish is being able to write this Inc. Original book that demystifies the Google algorithm, helps you reach your business goals, and sets you on the path to experience the same success as my companies and clients.
People will find you - or your competition
It’s that simple. When it comes to searching for information, making a decision or buying something online, only a few clicks stand between you and someone’s search on their computer or phone. SEO is the key to maximizing your online visibility and long-term business growth.
Sure, the Internet has changed a lot over time, but the fundamentals of SEO haven’t. In my book you’ll learn what those are and step-by-step strategies to win the top spots on Google and drive more traffic to your website.
A Must-Have Book For Business Owners, Marketers and Website Owners
You don’t need to be tech-savvy to get the basics, but even if you need to hire a pro, knowing the basics will help you make the right choice when hiring an agency or in-house SEO specialist. Even better, buy this book for your team. You’ll want them to read it.
Your time and money are valuable. So is the first experience someone has on your website. The key to a successful SEO strategy that delivers the results you want is doing it right. No black hat tricks and no cheap shortcuts that might land you in Google Jail.
What role does content play in your company’s success? What are cutting-edge link building strategies? How can you do technical SEO without a computer science degree so your website falls within Google’s guidelines for ranking? In Honest SEO I’ll teach you the real foundation of Google’s algorithm to get you to the first page of search results and reach customers who WANT to see your content.
WHAT OTHERS ARE SAYING
ABOUT JASON HENNESSEY & HONEST SEO
Jason Hennessey is the real deal— the 1% of SEO professionals who can make a transformational impact.
Few people have as thorough an understanding of and passion toward SEO as Jason. The man is literally obsessed with SEO and has dedicated his life to it.”
I’ve been doing digital marketing for law firms for the past 16 years. I’ve used every SEO out there.
Jason is the best. He’s the only person we recommend to our clients and the only SEO we use for our projects.
Hennessey Digital and Jason Hennessey have been our SEO experts for the last year and, boy, have we seen changes in Google organic traffic. Having an SEO background myself, I know exactly how SEO can change the life of a company from no clients to more clients than you can handle.”
Jason Hennessey is truly an expert in his field. Not only has he mastered the art of SEO, but he actually knows how to put it all in plain language to help his clients understand the complex process and set their expectations accordingly. Above all, Jason has a great attitude, and he is a joy to work with.”
EVEN IF YOU HAVE IT COVERED
YOU’LL WANT THIS MARKETING BLUEPRINT
Honest SEO is a book that’s been over 20 years in the making. After spending decades reverse engineering the Google algorithm, I share proven strategies my clients have used to significantly increase revenue and traffic to their website by leveraging the power of SEO. You’ll learn fundamentals that won’t go out of style when Google releases a new algorithm update. You’ll also gain insight into the pros and cons of doing SEO in-house or using an agency so that you can make the decision that’s right for you.
No matter what business you’re in, Honest SEO is the digital marketing blueprint written with perennial cutting-edge strategies that will increase your Google rankings, traffic, leads, and sales, all with the goal of increasing your revenue.
The Story Behind the Book
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I hope this book will change your life. With the skills, ideas, and knowledge it contains, you’ll be able to take any site, any business, or any venture, and scale it, grow it, and attract traffic.
This book is meant to be evergreen, focusing on the principles that last. It’s designed to be a holistic, end-to-end resource you can rely on. It’s the foundation that’ll set up all your efforts to come. My goal with this book is to educate and empower, and the material within its pages will form strategies and tactics that will last you a lifetime.”
