There are many advantages to having your own digital marketing team, and it can be a highly effective tool in improving your marketing return on investment. However, as the owner of a digital marketing agency,...
As a business owner, the most important role I play in my company is as a creative, working on the business and determining where to level it up. Creativity is important at every level of...
Many businesses overlook the power of photos in Search Engine Optimization. You may not think images play an important role in your SEO, but they do—they’re just more complex than text content in the way...
Search engine optimization (SEO) is rapidly growing as a digital marketing strategy as more businesses realize the benefits of optimizing their websites and bringing in new business from organic search results. The dramatic growth of...
Reading is something everyone should be doing — but at what frequency? A quick Google search yields a thousand and one articles about how to read 52 books in a year, or one per week....
As I’ve worked with businesses on their digital marketing strategies, I’ve been shocked at how often people ignore their business’s Google reviews. While it’s common not to have systems in place to encourage reviews or...
Have you ever set a goal for your business, only to add it to a growing list of goals you slowly work your way toward, and by the time you’ve achieved it, you’re already focused...
As an employer, do you want to hire optimists, pessimists, or realists? There are multiple ways you could approach this question. Obviously, no one is going to answer that they want to hire pessimists—people who...
Search engine optimization (SEO) is a complex world, and many businesses don’t invest much time into learning about its nuances. But you don’t have to go very deep to learn useful tools that many websites...
Burnout is a rising problem in the modern world, as our lives become busier and more hectic, and people are more productive than ever before. In fact, between 1979 and 2019, worker productivity increased 59.7%....